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The Weekly Wrap

Ignite Search Weekly Wrap – 1st April 2015

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 100% Curated SEO/Digital Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: Moz Open Site Explorer Adds Spam Analysis For Risky Links

Moz announced a new feature around their Open Site Explorer link analysis tool where paid subscribers can view a new section called “spam analysis.”

Spam Analysis within Open Site Explorer aims at documenting and uncovering the more risky and penalty prone links pointing to your web site. It goes as far as helping you build a disavow file to upload to Google.

SEO: Authorship Is Dead; Long Live Authorship

Google’s authorship program may be over, but columnist Eric Enge notes it’s still important to work on building authority.

SEO: Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West

With the advent of Google’s Penguin updates and manual link penalties, earning links (instead of buying or manipulating them) is more the new-fashioned than old-fashioned way.

At SMX West 2015 in San Jose, three experts at creating and promoting content showed how they did so in ways that drove high quality links to the sites of their employers or clients. As a result, the search engine power of those sites rose dramatically.

Local Search: The Missing Link Building Tip For Local SEO

Links have become increasingly important for local search since Google’s Pigeon algorithm update, but columnist Greg Gifford reminds us that local link building tactics differ from “traditional” ones in important ways.

SEO Upcoming Google Hangouts

Here are the following upcoming Google Hangouts that focus on challenges facing webmasters around SEO. We find the Hangouts selectively insightful and we encourage to pick and choose topic that are of interest to you:

[Basics of a mobile website for SMBs] 4. Set it right: Redirects and canonicals – 3rd April 2015

Social: How to Improve Your Email Marketing With Social Media

Want to know how to grow your email list? Are you using social media to support your email list growth? If you’re thinking of marketing tactics such as email and social media as two separate entities, you’re missing out on a lot of benefits. In this article you’ll discover tips for using social media to improve your email marketing.


Key Industry Updates: 


SEO: Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Yes/No Response & More

Google’s mobile-friendly ranking algorithm that is launching on April 21st will be on a page-by-page and real-time basis but how long will it take to roll out and how do you know if your page qualifies to benefit from it?

Since we know this algorithm will be significantly larger in impact compared to the Panda and Penguin algorithms, webmasters are kind of anxious about the release.

Yesterday, Google answered a series of questions in a Google+ hangout on the topic of this new mobile-friendly ranking algorithm.

SEO: Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools

Google has quietly added support for moving subdomains, i.e. subdomain.domain.com, to a new domain in the Change of Address tool within Google Webmaster Tools.

SEO: Google News Ranking Won’t Be Impacted By The New Mobile-Friendly Algorithm

Everyone is preparing for the mobile-friendly Google algorithm which will touch down April 21st. But Google News publishers don’t have to worry just yet, at least in terms of the ranking in the Google News search results.

SEO/Paid Search: Google Testing Removing Line Separator Between Search Ads & Organic Search Results

Google is testing not displaying the line break or line separator between the search ads at the top of the search results and the organic/free listings below the ads.

Local Search: Google Launches Major Push To Get Local Businesses Online, Improve Data

Google is introducing a program it’s calling Let’s Put Our Cities on the Map. This new portal (Get Your Business Online) is not unlike Facebook’s Blueprint and Learn How sites launched this week. It offers resources to business owners (and potential partners) to help them get online or correct and complete their online presences.

SEO/Paid Search: Google Testing Removing Line Separator Between Search Ads & Organic Search Results

Google is testing not displaying the line break or line separator between the search ads at the top of the search results and the organic/free listings below the ads.

Paid Search: Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany

Building on last September’s introduction of product ratings on Product Listing Ads in the US, Google is rolling the stars out to ads in UK, France and Germany this week.

Paid Search: Update: Google Says Big AdWords Quality Score Bug Is Fixed

Google said a fix was rolling out and that the work was completed Sunday, March 29. See updates within this article.

Social: Embeddable Facebook Videos: This Week in Social Media

 Among the top trending social media news, as reported by Social Media Examiner, Facebook Announces the Embedded Video Player: “With the Embedded Video Player you can easily add Facebook Videos to your website. You can use any public video post by a page or a person as video source.”


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