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The Weekly Wrap – 23rd January 2019

 

IGNITE SEARCH WEEKLY WRAP – 23RD JANUARY 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

Industry: Data: Local search trends from 2017-2018

We talk a lot about local search and local search trends here at SEW and in the industry as a whole.

SEO: Full Funnel Testing: SEO & CRO Together – Whiteboard Friday

Testing for only SEO or only CRO isn’t always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today’s Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conversion-focused CRO changes at once.

SEO: How to Implement a National Tracking Strategy

Google is all about serving up results based on your precise location, which means there’s no such thing as a “national” SERP anymore

SEO: How did the 2018 SERP changes impact organic search?

Search industry has seen its share of updates over the years. The folks that have been in the industry long enough know Google introduces multiple changes in its search algorithm yearly

SEO: How to make your content more accessible to the visually impaired

Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence.

SEO: Google’s John Mueller Explains Why Rel=Canonical is Sometimes Ignored

Google’s John Mueller responded to an SEO seeking advice regarding issues with canonicals and the use of angular JavaScript.

SEO: Danny Sullivan, public liaison for Google Search, posted on the Google Webmaster blog some tips on how to succeed in Google News in 2019.

Danny Sullivan, public liaison for Google Search, posted on the Google Webmaster blog some tips on how to succeed in Google News in 2019.

SEO: Google URL Inspection Tool Doesn’t Handle Redirect HTTP Response Code

Google unveiled a nice number of useful new features in the URL inspection tool. One of those features was to show the HTTP response code of a URL. But did you know it doesn’t show redirect HTTP response codes?

SEO: Google Posts Allows Anchor Text Links For Verified Authors

Google appears to be allowing some with access to use Google Posts to add hyperlinks, either URLs or anchor text links.

Paid Search: Why You Should Optimize Your Account for ROAS, Not Conversion Volume

Kyle Taylor gives his insights on how to optimize you return of ad spent (ROAS) for clients.

Paid Search: Tips to maximize ROI on paid social: Facebook + Instagram

Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social.

Local: Google Webmaster Central Blog – Ways to succeed in Google News

With the New Year now underway, we’d like to offer some best practices and advice we hope will lead publishers to more success within Google News in 2019.

Mobile: SEOs Cannot Ask Google To List Their App URLs Over AMP URLs In Mobile

Google decided that AMP URLs should trump app indexing URLs in the mobile search results

Social: Twitter Publisher Dashboard Improves Audience Insights

Twitter announcing new publisher tools, a beta program for upcoming features, and more

Social: Top 9 Benefits of Social Media for Your Business

Sam Hollingsworth highlights 9 reasons why it’s imperative for business to be on social media, and how it can help ensure brand success

KEY INDUSTRY UPDATES:

SEO: Google ordered to submit search index to state sponsorship in Russia

Russian information agency Roskomnadzor is requiring Google and Bing to subject their results to government censorship. (Yandex has reportedly already complied.) A law passed last year in the country mandates that search engine results be filtered through the federal state information system (FGIS).

SEO: Google Search Console’s URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot

Google announced some new features within their URL inspection tool found within the Google Search Console. The tool added the ability to see a specific URL’s HTTP response code, the page resources, the JavaScript logs and a rendered screenshot.

SEO: Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal

Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks.

SEO: An update on the Google Webmaster Central blog comments

Effective today, Google Webmaster Central blog will be closing their comment feature.

SEO: Google is Creating Featured Snippets from PDF Content

Google has been spotted pulling content from PDFs to create featured snippets.

SEO: Google My Business Rolls Out New Features for Service Area Businesses

Google My Business is introducing new features for businesses that serve customers located within a specific area.

SEO: Google URL Inspection Tool Doesn’t Handle Redirect HTTP Response Code

Yesterday Google unveiled a nice number of useful new features in the URL inspection tool. One of those features was to show the HTTP response code of a URL. But did you know it doesn’t show redirect HTTP response codes?

SEO: Google: We Know When Domain Names Change Ownership

Aaseesh from the Google Webmaster Trends Analysts team said in a Google Webmaster Help thread that Google understands when a domain name changes ownership.

SEO: Google Showing Some Europeans Sparse Search Results

A week ago, we shared a screen shot from Google on how the search results may look like if Article 11 and 13 in the EU passes. Well now Google seems to be showing some European searchers these types of ghost empty like search results.

Local Search: Google offers improved GMB sign-up flow for service-area businesses

Dealing with service-area businesses (SAB) has been awkward for Google and Google Maps historically since these local businesses often don’t have a physical location. But Google has introduced a new sign-up flow that is more intuitive and easier for SABs.

Read Our Blog Post on: DMSS 2018: Brie Moreau – 11 SEO Mistakes You Are Making Right Now – 21st January 2019

Brie Moreau 11 SEO Mistakes You Are Making Right Now Blog Header