Ignite Search Weekly Wrap – 21st March 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
Who needs the ten blue links when you have the answer? Google is hiding the organic listings from some search results, showing answers without any additional search results for some queries.
Google’s John Mueller said on stage this morning at SMX Munich that Google Search Console will send FYIs to those sites that have been moved from the desktop-first index to the mobile-first index.
Google’s plans to help support publishers’ subscription businesses came into clearer focus on Tuesday at an event in New York City.
The company is launching a wider framework for working with publishers, called the Google News Initiative.
The European Commission has proposed new rules that will require search engines, commerce sites and online platforms to explain how they rank results and to reveal why companies are penalized or removed from listings or results.
The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types.
In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.
Google is now slowly rolling out the new Google My Business dashboard that it announced back in November 2017. More business owners are reporting that they are seeing the new Google My Business dashboard. Are you seeing it?
Business owners will likely soon have the option to write and edit descriptions that show up in Google’s local knowledge panel.
Google My Business has updated the Insights analytics tool within Google My Business to let business owners see a heatmap of locations from which searchers request directions to their businesses.
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. Episode 21 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to grow his company’s customer base by more than 62% year over year.
In this episode, Mike and his team get trained for Social Media Marketing World 2018 and prep the convention center for the thousands of attendees.
Originally offered in only six cities when it launched last year, YouTube’s video ad creation service will now be available to many more businesses.
Helpful Strategies, Tips & Tricks:
Every picture tells a story, but a picture also may help you build links. In this article contributor Pratik Dholakiya shares four solid ways to use images to attract links.
Using page-level nofollow attributes? Just stop, says article contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.
I’m sure that if you’ve ever done keyword research, you used Google Trends to check the interest in a given keyword. But many SEOs never utilize the full potential of this fantastic tool. In this post, we’ll cover a few cool ways to use Google Trends to help with your keyword research and сontent marketing strategy.
Paginated archives have long been a topic of discussion in the SEO community. Over time, best practices for optimization have evolved, and we now have pretty clear definitions. This post explains what these best practices are.
This article will talk about why user-friendly links are the future of SEO and link building.
Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds.
In this article contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. In preparation to answer these questions, this article provides answers to these common conversion tracking questions.
If you had a magic lamp for your content marketing, what would you wish for? More e-book downloads? More subscribers? More customers? Whatever you wish for, chances are, it amounts to boosting the conversion rate at some stage of the marketing funnel, ultimately resulting in more profitable customer action. That’s why it’s so important to continuously test and tweak your words.
Ready to discover the secrets of producing well-conceived, well-written stories? Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.
Many content marketers rightfully dread the content ideation process, especially those of us who write for well-established blogs with frequent publication schedules in competitive verticals. Running out of ideas is Not An Option, so what do we do? In this article we’ll examine 5 ways to find things to write about.
Do you want more conversions from your Facebook ads? Wondering how funnels can help? To explore how you can build Facebook ad funnels that improve conversions, the Social Media Examiner interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels.
Do your prospects and customers prefer WhatsApp to Messenger? Wondering how to create a Facebook ad that integrates with WhatsApp Business? In this article, you’ll discover how to set up a WhatsApp Business account and use Facebook ads to let WhatsApp users call or message your customer support team with a single click.
Read Our Blog Post on: How to Get Online Reviews and Manage Negative (or Fake!) Reviews