Ignite Search Weekly Wrap – 13th June 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
Microsoft unveiled two new features within Bing during principal program manager Fabrice Canel’s appearance at SMX Advanced this morning. First, he announced support within Bing Webmaster Tools to debug and view your JSON-LD markup. Second, he announced support for a Bing AMP viewer.
Google started running a test to serve AMP-enabled landing pages from mobile Search ads early last year and rolled it out to all advertisers in September. Now Google is experimenting with showing the AMP lightning icon next to the description in some of those text ads.
Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit Chatterjee, who leads product for Google Shopping, at SMX Advanced on Tuesday morning.
Bing is making it easier to get started with Shopping campaigns on the platform. This week, Bing Ads launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center.
Google announced Wednesday that within Google My Business, two new Google Posts categories are available. Now, in addition to using Google Posts to tell people what’s new at your business or about upcoming events, you can also post about new offers and new products that you want to highlight.
AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps.
Instagram is giving a select number of e-commerce brands a new feature to help with their e-commerce efforts on the platform. Starting today, certain advertisers can add a shopping bag icon to their Instagram Stories that will display more details about the featured product.
Twitter is opening in-stream video ads to all advertisers via its self-serve ad tool, making the video ad product available in 12 global markets.
Reddit is launching a new video ad product today, rolling out native video ads that autoplay in-feed and are designed for optimized viewing within the site’s recent redesign. The new native video ad units will be available initially to managed partners, then extended to all advertisers during the next month.
Helpful Strategies, Tips & Tricks:
There is no doubt that Google Analytics is one of the most important tools you could use to understand your users’ behavior and measure the performance of your site. There’s a reason it’s used by millions across the world.
Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business.
It’s safe to say that most search engine optimization (SEO) practitioners today understand the role that relevant, high-quality links play in achieving organic ranking and traffic.
Ever wondered how the results of some popular keyword research tools stack up against the information Google Search Console provides? This article looks at comparing data from Google Search Console (GSC) search analytics against notable keyword research tools and what you can extract from Google.
It’s commonly wondered, searched, and debated by anyone who works with website content and copy: What’s the ideal blog post length for SEO?
Paid search conquesting has always been a controversial topic in the pay-per-click world. This is because the tactic is notorious for starting bidding wars. During a bidding war, both parties can be negatively impacted as their brand name visibility is threatened and their CPCs increase. However, aside from the controversy, competitive search campaigns can be a new source to capture brand visibility and awareness among a highly relevant audience.
Paid Search: The Ultimate Guide to Google’s Local Service Ads
Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighbourhood (and quickly)! That’s why they should be excited for Google’s newest search offering – Local Service Ads.
If Pinterest really is “just” for bloggers, and nearly every business has a blog, why wouldn’t they want a piece of that Pinterest pie?
So: you’ve got a dynamite new website. You’ve poured hours of work into readying your business, or your client’s business, for online supremacy, and you’re prepared to take the next step. Facebook marketing. A goldmine of opportunity, if you know what you’re doing.
Read Our Blog Post on: An Introduction To The New Google My Business Agency Dashboard