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The Weekly Wrap

The Weekly Wrap – 13th June 2018

Ignite Search Weekly Wrap – 13th June 2018

100% Curated SEO/Online Marketing Goodness

Key Industry Updates:

SEO: Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools

Microsoft unveiled two new features within Bing during principal program manager Fabrice Canel’s appearance at SMX Advanced this morning. First, he announced support within Bing Webmaster Tools to debug and view your JSON-LD markup. Second, he announced support for a Bing AMP viewer.

SEO: Google News to deprecate crawl errors report in Search Console & mobile app link in News Publisher Center

Google’s Lisa Wang from the News team announced that some features are being deprecated with the recent update to Google News.

 Paid Search: Google testing AMP label in Search ads

Google started running a test to serve AMP-enabled landing pages from mobile Search ads early last year and rolled it out to all advertisers in September. Now Google is experimenting with showing the AMP lightning icon next to the description in some of those text ads.

Paid Search: Google announces new features for retail advertisers at SMX Advanced

Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit Chatterjee, who leads product for Google Shopping, at SMX Advanced on Tuesday morning.

Paid Search: Bing Merchant Center launches Google Merchant Center Import tool

Bing is making it easier to get started with Shopping campaigns on the platform. This week, Bing Ads launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center.

Local SEO: Google Posts adds products and offers

Google announced Wednesday that within Google My Business, two new Google Posts categories are available. Now, in addition to using Google Posts to tell people what’s new at your business or about upcoming events, you can also post about new offers and new products that you want to highlight.

Video: Google launches Outstream Ads to boost video reach beyond YouTube

AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps.

Social: Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories

Instagram is giving a select number of e-commerce brands a new feature to help with their e-commerce efforts on the platform. Starting today, certain advertisers can add a shopping bag icon to their Instagram Stories that will display more details about the featured product.

Social: Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool

Twitter is opening in-stream video ads to all advertisers via its self-serve ad tool, making the video ad product available in 12 global markets.

Social: Reddit introduces native autoplay video ads optimized for the site’s recent redesign

Reddit is launching a new video ad product today, rolling out native video ads that autoplay in-feed and are designed for optimized viewing within the site’s recent redesign. The new native video ad units will be available initially to managed partners, then extended to all advertisers during the next month.

Helpful Strategies, Tips & Tricks:

Analytics: Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

There is no doubt that Google Analytics is one of the most important tools you could use to understand your users’ behavior and measure the performance of your site. There’s a reason it’s used by millions across the world.

SEO: How a Few Pages Can Make or Break Your Website

Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business.

SEO: Building links in boring industries

It’s safe to say that most search engine optimization (SEO) practitioners today understand the role that relevant, high-quality links play in achieving organic ranking and traffic.

SEO: Measuring the quality of popular keyword research tools

Ever wondered how the results of some popular keyword research tools stack up against the information Google Search Console provides? This article looks at comparing data from Google Search Console (GSC) search analytics against notable keyword research tools and what you can extract from Google.

SEO: What’s the Ideal Blog Post Length for SEO?

It’s commonly wondered, searched, and debated by anyone who works with website content and copy: What’s the ideal blog post length for SEO?

Paid Search: Paid Search Conquesting: How to Squash Competitors Without Starting a War

Paid search conquesting has always been a controversial topic in the pay-per-click world. This is because the tactic is notorious for starting bidding wars. During a bidding war, both parties can be negatively impacted as their brand name visibility is threatened and their CPCs increase. However, aside from the controversy, competitive search campaigns can be a new source to capture brand visibility and awareness among a highly relevant audience.

Paid Search: The Ultimate Guide to Google’s Local Service Ads

Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighbourhood (and quickly)! That’s why they should be excited for Google’s newest search offering – Local Service Ads.

 Social:  How to use Pinterest to drive high-volume traffic on auto-pilot

If Pinterest really is “just” for bloggers, and nearly every business has a blog, why wouldn’t they want a piece of that Pinterest pie?

Social: Top 5 Money-Making Facebook Marketing Tips

So: you’ve got a dynamite new website. You’ve poured hours of work into readying your business, or your client’s business, for online supremacy, and you’re prepared to take the next step. Facebook marketing. A goldmine of opportunity, if you know what you’re doing.

Read Our Blog Post on: An Introduction To The New Google My Business Agency Dashboard



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