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The Weekly Wrap – 17th February 2021



Looking to write meta descriptions that convert local traffic into customers and leads? Learn how in this edition of Ask an SEO.

SEO: The relation between ecommerce, SEO and SEM
Every brand’s needs will be different and require a unique combination of SEO, SEM and ecommerce. What is the magic element for a successful marketing mix.

SEO: How to audit Core Web Vitals
A step-by-step process to identify problems and prioritise fixes ahead of the Page Experience Update.

SEO: What Are SERPs? Search Engine Results Pages Explained
Learn what SERPs are, how they impact you, and how you can improve your chances for digital success.

SEO: A comprehensive guide on using Google Trends for keyword research
Google Trends is a powerful tool for digital marketers. 11 Ways you can use it to find relevant, trending, and related keywords that boost traffic.

SEO: The 11 Best Image Search Engines
Need to find a source for an image? Want a high-res image to use in your next marketing campaign? Find a list of image search engines here.

SEO: Using SEO, User Experience & Accessibility to Improve Search Results
It takes marketers with complementary SEO & UX skills to ensure website accessibility not only for search engines but for all.

SEO: How to Use SEO Keyword Ranking Insights Across the Enterprise
SEO data is useful beyond marketing, at every level of the enterprise. Learn how to use keyword ranking and other SEO insights across the organisation.

SEO: Market Analysis Done in Under 60 Minutes
Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy. From deep-diving into market growth dynamics to key marketing success drivers within a select niche, this ‘crash’ approach to market analysis will help you save time and resources when trying to get a general understanding of the industry landscape.

SEO: Get Your Complete Guide to Law Firm SEO [Ebook]
Want to grow your legal practice’s online presence? Learn how to boost your law firm’s visibility and generate a steady flow of new leads in this SEO guide.

Paid: 5 Expert-Identified Reasons to Advertise on Instagram
This post explores five key benefits of advertising on Instagram as well as how to leverage the platform for optimal results—from growth opportunities to easy ad creation, Stories ads, and more.

Paid: 4 PPC Myths To Let Go for Paid Search Success
Let’s dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.

Paid: Psychographic Marketing for PPC: A Beginner’s Guide
Brands have rich ad targeting options, but where do you start? Learn about psychographic marketing and how to use it on Google Ads, Facebook & more.

Paid: Modified Broad Match Is Going Away: What You Need to Know
Google has made yet another short-notice announcement that the modified broad match type in Google Ads will be phased out in February 2021. This post covers what the change means, what Google says about it, what the community says about it, as well as expert tips on how to navigate the change.

Paid: Top Tips to Improve Your PPC Lead Quality & Follow-up [Webinar]
Struggling to keep up with leads from various sources? Join this webinar and learn how to ensure a strong lead follow-up, regardless of the channel.

Content: How to Write an SEO-Focused Content Brief Your Writers Will Love
The right content brief can help you maximise organic search traffic. Learn what to include in your content briefs, what to avoid, and tips for getting your writers bought in.

Social: A Breakdown of Facebook Ads Budgets (+ Free Budget Calculator)
Having trouble translating your Facebook marketing goals into a real Facebook ads budget? Here’s how to pick the perfect budget every time.

Social: Using Facebook Ads to Move Leads Into Sales
In this article, you’ll discover a process for using Facebook ads to turn leads into paying customers.

Social: How to Use Socialbakers Social Listening to Tune Into Customers
Learn what you should look for in a social media listening solution, how to use social listening to engage with audiences and set up social listening queries.

Social: Facebook Ad Library: How to Model Your Competitors
In this article, you’ll discover how to use the Facebook Ad Library to see how other brands are advertising on Facebook and Instagram.

Local: Google My Business & Local SEO in 2021 [Podcast]
Search Engine Journal Show LIVE, Loren Baker and Greg Gifford will be going over what’s important and what’s changing for Google My Business and Local Search in 2021.

Local: A small business’ step-by-step guide to dominating local search in 2021
Incorporate local SEO techniques into your marketing strategy to increase online visibility for local search. We walk you through the process in this blog.


SEO: Google On The Worst it Can Do Against Black Hat SEO
Google’s John Mueller answers: “what’s the worst Google can do to a website if caught using black hat SEO tactics?”

SEO: Google: Stop Worrying About Stop Words Just Write Naturally
John Mueller of Google said not to worry about stop words at all and just write naturally.

SEO: Google’s John Mueller On Google Search Spam Penalties & Quality Issues
Google’s John Mueller posted one of the more detailed responses I’ve seen from him on the topic of overall search spam, penalties, quality algorithms and more.

SEO: Google Discusses Impact of Tags on Rankings
Google’s John Mueller answers whether there’s a ranking benefit in the use of “tag” links in articles

SEO: Google Passage Ranking & Scroll To Text/Snippet Are Unrelated
Danny Sullivan of Google said “It’s not going to look any different. It’s just a way to better identify web pages that are relevant to a query.”

SEO: Google Search Console Adds AMP Error Disallowed !important CSS Qualifier
Google has added a new AMP error to the Search Console AMP enhancements report for disallowed !important CSS qualifier. Google explained since it added this new AMP issue type, “as a result, you may see an increase in the total number of AMP issues reported for your site.” “This doesn’t necessarily indicate new errors on your site, only that we are now checking for this error,” Google said.

SEO: Google: Shorter Domains Are Not Better For Ranking Or SEO
Google’s John Mueller said that having a shorter domain name or a shorter URL is not going to benefit you in terms of your SEO and ranking in Google Search.

SEO: Google SEO Advice On Temporarily Removing Site Functionality In Support Of Action
Google’s John Mueller shared specific SEO advice around what to do when you remove or disable functionality of parts of your website or your whole website in order to encourage users to take action on an issue. So maybe you replace your home page with a message or something else, you want to avoid any SEO issues with doing that.

SEO: Google Won’t Penalize Your Site For Missing Logos, Menu Links Or Footers
Google’s John Mueller said Google does not have manual action penalties for building sites that are missing logos, or missing the menu links at the top or even the footers at the bottom.

SEO: Google Image Search update reduces duplicate image results
Google said this launched in November, so it seems Google is November but is just announcing this now. Google has made an improvement to Image Search to reduce duplicate images, so that we can display others that are relevant yet visually distinct.

Related Articles:

SEO: Google Video On Image SEO In Detail With 12 Tips
Google’s John Mueller released an almost 10 minute long video on image SEO best practices and tips. It is one of the more detailed image SEO presentations I’ve seen from Google. He lists off 12 specific actionable tips and then talks more about implementation and measurement.

SEO: Google Search Tests Dark Mode Theme Controls
Google has been testing a dark mode theme in the Google Search results. Now Google is testing a toggle to turn on and off the dark mode theme.

Related Articles:

SEO: WordPress Gutenberg Improved Site Performance
WP Rocket redesigned site with WordPress Gutenberg and experienced remarkable performance gains. But there are a few things to watch out for

SEO: WordPress 5.6.1 Introduces Bug Into Post and Page Windows
Bug warns publishers from leaving editing window in WordPress 5.6.1. Triggers false warning: “Changes you made may not be saved”

SEO: Google Search Console Page Experience Appearance Filter In Performance Report
It looks like Google is preparing to upgrade the performance report within Google Search Console to show a page experience update appearance filter.

SEO: Microsoft Bing: 15% Of Searches Are Misspelled So Speller100 To The Rescue
Microsoft posted on its research blog that is has launched Speller100, spelling correction models, to help Microsoft Bing Search do better at spelling corrections. Microsoft said 15% “about 15% of queries submitted by customers have misspellings” so this is needed.

Related Articles:

SEO: Bing Search Recommends Queries & Sites Based On Activity & What’s Popular
Bing is now recommending additional search queries to try out and websites to check out based on your activity and what’s popular.

SEO: Google Search Prefers To Neutralize The Effect Of Spam
Google’s John Mueller said that if we can neutralise the effect of bad links, that’s enough; there’s no need to remove the site completely from search then.

SEO: Google Search Hiding Featured Snippet Label?
For the past week or so, for some queries, it seems like Google is hiding the featured snippet label in the search results.

SEO: Core Web Vitals Might Include Noindexed Pages
John Mueller explains that in some cases the Core Web Vitals ranking signal might be calculated using noindexed web pages

Related Articles:

SEO: Google Adds 12 New Types of Manual Action Penalties
Violations of Google News and Google Discover policies can now result in manual action penalties.

Paid: Google Product Search Swipe Through Results and Style Ideas
Google now lets you swipe left or right to scan through the different products.

Paid: Announcing v6.1 of the Google Ads API
Google announced v6.1 release of the Google Ads API. To use some of the v6.1 features, you will need to upgrade your client libraries and client code. The updated client libraries and code examples will be published next week. This version has no breaking changes.

Paid: Introducing Publisher Ads Audits for Lighthouse v1.4.1
Google announce the general release of Publisher Ads Audits for Lighthouse v1.4.1.

Paid: Google Search Scroll To Text On Free Product Results
Google is expanding the scroll-to-text feature it has on featured snippets and some other search elements to the free top product listings boxes.

Paid: A Google Ads setting allowed advertisers to exclude people of ‘unknown gender’
A Google Ads setting allowed businesses to potentially exclude nonbinary gender audiences, according to The Markup. The publication found examples across YouTube and search where advertisers could exclude audiences based on “unknown gender.” This form of discrimination is against Google’s own personalised advertising policy.

Paid: Google Ads Lead Form Now Triggers On Headline Click
Google said “you can now show a lead form when people tap the headline of your Search ad—rather than guiding them to a landing page.”

Paid: In-SERP lead forms convert Google Ads users without a click-through
Lead form extensions are available for Google advertisers in Search, Video, and Discovery.

Social: YouTube Launches Biweekly ‘Shorts Report’ For Creators
YouTube is launching a new resource dedicating to assisting users with the creation of Shorts videos.

Social: Twitter Eyes Subscriptions for Premium Features
Twitter is reportedly considering a subscription model for Tweetdeck and other premium features.

Social: Facebook & Instagram Shops Integrate With Shopify
Facebook and Instagram Shops are integrating with Shopify to offer Shop Pay as a payment option.

Social: Pinterest Closes In On TikTok & Snapchat with +37% Monthly Users
Pinterest continues to build its audience and add features to help marketers connect with Pinners, as monthly active use and revenue grow.

Local: Bing Local Replaces Yelp Reviews With Facebook & Foursquare Reviews
Microsoft dropped using Yelp reviews within Bing Local. Now instead, it seems Bing is using Facebook and Foursqaure and maybe others.

Local: Notice: Google My Business Auto Populating Services
Google seems to have been auto populating the services section of your Google My Business listing. It is believed that Google is pulling the services based on the content of your web site.

Local: Google Tests Find Results On Other Search Providers In US
Google may be testing showing the “find results on” other search providers in the US. This is a feature Google launched in the European Union after the anti-competitive legislation and issues they had their.

Local: Google My Business adds messaging to desktop interface
Google is rolling out the messaging functionality within the Google My Business desktop interface. This is not fully live yet, but many can see it already. Previously, messaging was available through the Google My Business mobile app, but not within the Google My Business desktop interface.

Related Articles:

Local: Google passage ranking now live in US English search results
Google has updated us that passage ranking, as they are now properly calling it, went live on Wednesday, February 10, 2021, in the afternoon Pacific Time for queries in the US in English. Google said this can have a 7% impact on search queries – so this might feel like a big update.

Related Articles:

Local: Google officially displays years in business in local pack
Google quietly announced that the “years in business” label is now live for businesses that want to display how many years they are in business within the Google Search local pack.

Local: Google Local Pack Labeling Coworking Office Spaces
Google is now labelling some businesses that are in coworking office spaces with that label in the local pack search results.

The Weekly Wrap – 10th February 2021



SEO: The Definitive Guide to JavaScript SEO (2021 Edition)
The web is in a golden age of front-end development. JavaScript and technical search engine optimisation (SEO) are experiencing a renaissance. In this article, Pierce Brelinsky of Go Fish Digital shows you how to optimise your JS-powered website for search in 2021.

SEO: Ask an SEO: 3 HTML & Coding Questions Answered
This lightning round edition answers 3 questions focusing on HTML and coding issues. Learn about button text, how many links are too much, and more.

SEO: Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes
Larissa Lacerda of Rock Content demonstrates how to win snippets quickly by focusing your strategy on search entities.

SEO: Image SEO: Best practices and tips for optimization
CannonDesign’s Vice President, Communications Director shares some key image SEO tips and best practices to help you use this asset in your SEO strategy.

SEO: The future of Google and what it means for search
Croud’s Organic Strategy Director discusses the future of Google, right from Google’s antitrust lawsuit to Apple as a future rival, and more.

SEO: SEO Stop Words Guide for 2021 (with List)
In this guide, you‘ll learn exactly what SEO stop words are, see a comprehensive list of more than 175 of these, and learn when you should and shouldn‘t be using them when optimising your site.

SEO: 7 Best Tools for Structured Data (Schema) Testing & Execution
Schema markup helps Google better understand your content, and these 7 structured data tools make it easier to create, test, and execute.

SEO: User Experience-Based Google Algorithm Updates: A Timeline
Google has always focused on the searcher experience. Check out this short timeline of Google algorithm updates designed to improve user experience.

SEO: 5 Top Influencer Marketing Tools to Find the Most Influential People
Influencers are well trusted and have earned authority in their niche. Check out these 5 influencer marketing tools to help you find them.

SEO: Semantic search drives expanded outreach to potential customers
To reach potential customers, retailers must connect with those already interested in their products. Semantic search helps broaden the net to maximise interest.

SEO: What Are Buyer Keywords and How Do I Find Them?
This article will help you understand how buyer keywords work, how to find them, and how to use them in your SEO strategy.

SEO: How to Filter Out Referral Spam in Google Analytics
Learn how to filter out referral spam in your Google Universal Analytics and Google Analytics 4 accounts, to protect the integrity of site data.

Paid: 5 PPC Tips for Technology Companies
These 5 PPC tips for technology companies will help you maximise your paid search resources, connect with B2B buyers, and improve ROI.

Paid: How Much Do Instagram Ads Cost in 2021? (+ How to Make the Most of Your Budget)
This post will help you to understand the cost of Instagram advertising in 2021 by diving into: how Instagram ads work, what makes Instagram advertising worth the price, factors that influence Instagram ad pricing, average CPC and CPM, as well as how to save money with your Instagram ads.

Paid: 7 Powerful Benefits of Using PPC Advertising
Having trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.

Paid: How to Use Audiences in Google Ads: Ask a PPC
What are audiences in paid media? Learn the basics of audiences in Google Ads and how to use them in your campaigns in this AMA about PPC column.

Paid: What Is PPC & How Paid Search Marketing Works
Learn the basics of paid search marketing, what you need to know about how pay-per-click advertising works, and how to get started in PPC.

Paid: Google Ads new features: Five tips for your Google Ads campaigns
As Google adds more complexity and automation to its ad products, marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. SEISO looks at five new key actions you should focus on for successful Google Ads campaigns.

Paid: The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)
From expanding your reach and visibility to driving the bottom line, here are five reasons why brands invest in social media advertising to reach their goals and scale their business.

Content: Aristotle’s Ancient Guide to Compelling Copy
If Aristotle were a copywriter today, he’d use these three rules to craft authentic persuasive copy that also has integrity.

Content: Will Wikipedia Think Your Page Is Notable?
To secure Wikipedia editors’ approval, your page better be notable. Here’s how to make that happen.

Content: Evergreen Content Myths & How to Keep It Alive Longer
Evergreen content isn’t immortal. Here’s why the idea of evergreen content is a myth and what you need to do to keep it alive.

Content: B2B Writing Success Revealed: 7 Tactics You Don’t Want To Miss
Explore the crucial differences between B2C and B2B writing and learn to create B2B content that will differentiate you from your competition.

Content: Taking your SEO content beyond the acquisition
Creating effective “SEO content” is all about mindset. Is the generic mindset SEOs often indulge in preventing us from creating effective content?

Social: How to Use Instagram Stories to Get More Followers
Instagram Stories are still a thing. Here are seven ideas to help brands use them to attract more followers.

Social: How to Use Facebook Groups to Retain Your Customers
One of the best ways to create and nurture loyal customers is through Facebook groups. Find out how to use Facebook groups to retain your customers.

Social: Instagram Professional Dashboard: Streamline Your Instagram Management
In this article, you’ll discover how to use the Instagram Professional Dashboard.

Social: How to Manage Social Media Like a Pro: A Comprehensive Guide
Wondering how to manage social media efficiently? Content creation, listening, influencers & more. Read the social media management guide today.

Social: How to Improve Your Creative For Facebook and Instagram
Learn how to use natural lighting and Instagram editing tools to improve your business’ social media. See these simple editing tips for Facebook and Instagram posts.

Social: Break Down Your Listening Analysis and Track Content by Content Labels
Break down your listening analysis and monitor topics based on labels. Discover our new features.

Social: Why Tracking Your Facebook Cost Per Engagement Isn’t Enough
This article explains the Facebook cost per engagement metric. We’ll cover what it is, when it sometimes isn’t enough, and look at alternative metrics in your ad manager you could use instead to measure your advertising campaign objectives.

Social: 7 New Social Media Marketing Opportunities on Facebook & More
Make good use of the social media features & platforms at your disposal! Check out 7 new social media marketing opportunities on Facebook, Twitter & more.

Social: 6 Alternative Social Media Platforms to Consider
Tired of the “big tech” social networks? Check out these 6 alternative social media platforms and see how influencers are finding success on each one.


Industry: Australia’s showdown with Google has profound implications for domestic businesses and other digital platforms
The proposed legislation could create an untenable position for search engines in Australia, and Google’s threat to shut down search could affect traffic and domestic businesses across sectors.

Related Articles:

SEO: Google Removes 3D and AR Early Adopters Program
Google said it has “removed the page about joining the 3D and AR Early Adopters Program.” It was removed because “the program is no longer accepting submissions.”

SEO: Google Search Movie Release Date Countdown Timer
Google Search now can show a countdown timer widget in the movie search results.

SEO: Google Ignores Low Quality Blog Pingback Links
Gary Illyes from Google said he should not worry and that Google is probably ignoring those links anyway. Read more here.

SEO: Google: Omitted Results Normally Don’t Apply To Two Similar Sites
There was an interesting question about why Google would only show one of two sites that are unique but can rank for similar queries in the same set of search results. John Mueller of Google said normally Google would show the two sites, even if they are similar, even if they have the same ownership. So it might be another issue.

SEO: Google: Removing Blog Comments May Impact Search Rankings
Removing all comments from a website may hurt search rankings, says Google’s John Mueller.

SEO: Google’s John Mueller Explains Inconsistent Discover Traffic
Referral traffic from Google Discover is likely to fluctuate, Search Advocate John Mueller explains why.

SEO: Google: Patents Are Not Always Used in Search
Not everything Google patents is used in search results, says Search Advocate John Mueller.

SEO: Google Can Recognize If A Site Has A Good Reputation On A Specific Topic Area
Google said it can recognise and understand if a site is reputable about a specific topic area. John said it does make sense for sites to really hone in on their subject matter expertise because what “you’re essentially doing is on the one hand for search engines you’re kind of building out your reputation of knowledge on that specific topic area.”

SEO: Google: No Such Thing As Levels Of Site Quality Demotions
Google’s John Mueller was asked in this past Friday’s Google Search Central SEO office hours if Google has different levels of site quality demotions. John Mueller of Google basically said no, that it is “more fluid” than that.

SEO: New: Google News & Discover Manual Actions In Search Console
It looks like Google added a whole set of new manual actions to the list of manual actions. The new ones are for Google News and Google Discover guideline violations.

Related Articles:

SEO: Google Image Search COVID Warning & Notice
Some of Google Image search results may show you a notice at the footer of the image results. The notice reads “Information about the coronavirus (COVID-19) is constantly evolving.

SEO: Google BERT vs SMITH: How They Work & Work Together
Earlier, Google released a research paper about SMITH – a new NLP algorithm. What’s it about and how does it compare to BERT? Read on.

SEO: Wikipedia Gatekeeping The About This Result Google Feature?
Danny Sullivan fromGoogle said no, “it’s not gatekeeping,” he said. “We show additional information about the source of a result as an *option* people can choose to view *if they want*.

SEO: Google Experience Update Label Requires All Factors To Be Compliant
Google’s John Mueller said in Friday’s Google Search Central SEO hangout that if Google does launch the Page Experience Update label/indicator, for your site to show up for it, all the requirements must be met. He said “we really need to know that all of the factors are compliant.”

SEO: Reminder: Google Search Console Does Not Backfill Data
Google’s John Mueller remineds us that if you verify a new website in Google or your old website loses its verification for a period of time, the data where the site is not verified will likely be missing.

SEO: Google will suspend merchant sites that show higher prices at checkout
Google announced that, beginning on April 6, it will start enforcing its longstanding policy of requiring merchants to show the price of an item from their Google Merchant feed on their e-commerce page, all the way through the checkout process. If you show a higher price than what is on your landing page, Google can suspend your account.

Related Articles:

SEO: Google Analytics Stops Collecting Data From YouTube Channels
Google is deprecating the connection between Google Analytics and YouTube channel pages. New data will no longer be collected.

SEO: Google Keeps Printing Money: Up 23% YoY & Search Up 17%
Google announced impressive earnings last night showing their revenue was up 23% year-over-year. If you just look at the Google Search category, Google earned $31,903M in Q4 2020 compared to $27,185M in Q4 2019, that is a 17% increase. Overall revenue was up 23% with YouTube doing specifically well.

SEO: Google Tests Compare Search Results
Google is testing a method to compare the set of search results it gives you after you enter a query. Google lets you select a number of search result snippets and compare them.

SEO: Google Improves Web Stories WordPress Plugin
Updates to Web Stories plugin make it easier to earn money and new design features help publishers create more engaging web stories

SEO: Google Search Console Discover performance report now includes all data
Google announced that the Discover performance report within Google Search Console will now include all data, including Chrome data.

Related Articles:

Paid: Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April
Microsoft will transition all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies to Enhanced CPC (eCPC) beginning in March.

Paid: Google Ads Rolls Out Portfolio Bid Strategies For Manager Accounts
In July 2020, Google Ads announced portfolio bid strategies, an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Now, Google is saying this feature is available to all manager accounts.

Paid: Google expands phrase match to include broad match modifier traffic
Google announced that changes are coming to Google’s phrase match and broad match modifier keyword match types. Phrase match will expand to include additional broad match modifier traffic and support for broad match modifier will end. 

Related Articles:

Paid: Google Ads Auto Applied Recommendations: Every setting, explained
There are 35 AI-based ads suggestions. Here’s tactical guidance on how to apply them to optimise your campaigns.

Paid: Google Updates Shopping Search Results With “Black—owned” Label
Google is updating shopping search results with a new label to identify products sold by black-owned businesses.

Content: Google Video On Duplicate Content From AdSense To Search
Google’s Aurora Morales in her latest video spoke about duplicate content from the view of not just organic search but also from publishers who want to monetise their websites. She started off saying that your site needs to add value, value more than what you can find elsewhere.

Social: Instagram Adds ‘Recently Deleted’ Folder For Removed Content
Instagram will now send content removed from user profiles to a ‘Recently Deleted’ folder where it can be reviewed and restored.

Social: How Facebook Algorithm Ranks News Feed Content
Facebook published an article and patents that describe how it ranks news feed posts.

Local: Google Local Pack Removes Some Business Addresses
Google is changing the local pack in the web search results to remove some of the addresses of those business listings.

Local: Google Displays Stars With Reviews In Local Knowledge Panel
Google is now showing actual stars in the reviews section of the local knowledge panel reviews area.

Local: Google My Business Adds Guidelines For Co-Working Spaces
Google has added one line to its Google My Business guidelines around co-working spaces. In short, if your business is out of a co-working space it must have signage, accept customers and be staffed to be eligible to have a Google My Business listing with a co-working address.

Mobile: Google Related Searches Stuck To Top Of Mobile Search Results
Google testing having the related search boxes carousel stick to the top of the mobile search results as you scroll. So those related searches just hang out at the top of the search results even if you scroll past them.

Mobile: Google Tests Infinite Scroll On Mobile Search Again
Google is once again testing infinite scroll on the mobile search results. We’ve seen numerous tests of infinite scroll, including on desktop results.

Mobile: Apple Maps Showing Restaurant Menus From Yelp
Apple Maps both on iOS devices and desktop seem to now be showing menus from some restaurants. The menus seem to mostly come from Yelp, a partner of Apple.

Mobile: New Amazon Mobile GetLink for Social Media Affiliate Sharing
Amazon announces Mobile GetLink, a solution for sharing affiliate links on social media and direct messaging


The Weekly Wrap – 3rd February 2021



SEO: 3 Ways to Quickly Compare Your Website with Your Competitors1
Want to be number one in the SERPs? Start with these 3 quick ways to do competitor analysis, complete with SEO tool recommendations.

SEO: How Can I Compete Against Bigger Websites With More Backlinks?
Concentrating on your competitor, and not your own site is a losing situation. Learn the smart strategy to use when competing with bigger websites.

SEO: Why Is My Organic Traffic Down? Here Are 4 Things to Check
Do you see a negative trend in your Google Analytics account? Here are 4 ways to diagnose a decline in organic traffic.

SEO: SEO Forecasting in Google Sheets
After the success of a 2015 article in which he shared a free forecasting tool, Tom has created a new, free spreadsheet template to forecast how your SEO efforts will affect your site traffic. In this post, he shows you how it works and how to use it, and then how to build your own (better?) version.

SEO: Finding Keyword Opportunities Without Historical Data
3.5 billion queries are searched every day, and 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimisation, and content plans. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide.

SEO: Your Rankings Have Dropped – 10 Things to Do Now
Use this 10-step process to identify why your organic search rankings have dropped so you can resolve issues and get your SEO back on track.

SEO: Eight simple steps to write epic product descriptions that boost conversions
In this article, you’ll learn tips for writing epic and well-crafted product descriptions that can that help you to boost conversions for your online store.

SEO: Learn Advanced SEO & PPC in New On-Demand Master Classes
Get on-demand access to SEJ’s eSummit Advanced SEO & PPC Master Classes to broaden & deepen your knowledge and skills, whenever and wherever you want.

SEO: What Are Semantic Keywords? SEO for Beginners
Learn more about semantic keywords and why they’re an important part of any SEO strategy.

SEO: How to Get Your Website Listed in Google News
Want to know how to get your newsworthy website content listed in Google News? Learn the guidelines and get best practices and tips here.

SEO: Five hacks to enhance your organic CTR and rankings in SERPs
Want to improve your organic CTR without content creation or link building? Use these five strategies today to generate more site traffic while boosting search rankings.

SEO: Keyword Strategy: How to Get the Basics Right
Your business needs a keyword strategy. It‘s as simple as that. And in this guide, we‘re going to dive deep into what this is, why you need one and how to get the basics right.

SEO: A Beginner’s Guide to Keyword Search Volume
Keyword search volume is a valuable search engine optimisation metric. Here’s how you can use search volume data to improve your SEO.

SEO: What are LSI Keywords and Do They Matter?
LSI keywords are a point of contention within the SEO community, and in this guide, we take a deep dive into the topic and answer commonly asked questions to help you to understand it in more depth.

SEO: 6 Keyword Optimization Tips for SEO
Keyword optimisation doesn’t have to be elusive. Learn some keyword optimisation tips to improve your SEO today.

SEO: How to create an XML sitemap and submit it to Google
Detailed information on sitemaps and the benefits of using them. This article covers how to properly create an XML sitemap and submit it to Google.

Paid: Here’s What Happens When You Change Google Ads Attribution Models
Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimisations and performance.

Content: Content Marketing: A Truly Winning Difference
Telling a story no one’s heard before is your chance to show your winning difference — go from commodity to market leader.

Content: Should You Publish Content on a Company Blog or Medium.com?
There are benefits and drawbacks from publishing content on either Medium or exclusively on a company blog. This is how to choose.

Social: Facebook Dynamic Ads: 5 Tips to Drive More Product Sales
In this article, you’ll discover how to optimise Facebook dynamic product ads for more sales.

Social:Guide: Features to Help You Control Your Feed and Conversations
This guide gives you a single place to learn about all the ways you can customise your experience — from building your trusted community, to tailoring your feed and controlling your conversations.

Social: Take Control of Your Social Media Success With This Plan
Here’s how to create a channel plan to crack the tough nut of social media

Social: Facebook Ads Analytics: How to Stop Wasting Money
In this article, you’ll explore three key metrics to analyse Facebook ad costs and discover benchmarks to assess these performance stats. You’ll also learn what to adjust if your stats don’t meet the benchmark performance rates.

Social: Facebook testing brand safety topic exclusions for advertisers
Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year.

Social: Social Media Messaging for Success on Every Platform
There’s no one-size-fits-all messaging for social media. Each platform demands a different tactic. Learn how to create messages for each platform here.

Social: 20+ Instagram Demographics that Matter in 2021
This post provides over 20 pieces of data in eight key types of Instagram demographics that matter to social media marketers and brands in 2021. Use this data to inform your campaign targeting, messaging, and more.

Social: Top YouTube Searches in 2021
Learn how to find the top trending YouTube searches, including a list of current trending channels and videos, and why they’re important for marketing.

Social: YouTube Keyword Research: How to Get More Views
Learn how to use YouTube keyword research to gain views and build your brand.

Local: How To Do Local SEO Keyword Research In 2021
In this guide, I‘m going to show you how to do local SEO keyword research and create a winning strategy. Read through my breakdown and get started on your local keyword research!

Local: Why Local Links May Reign Supreme
Read through this breakdown to learn more about some of the experiments I did to monitor performance when sites receive local links.

Mobile: How to Do Mobile Keyword Research
Mobile internet search is now more prevalent than desktop. Here’s how to do mobile keyword research to ensure good search engine optimisation.


SEO: Podcast: Google On The Search Central Site Migration
In the latest Google Search Off the Record podcast, John Mueller, Gary Illyes, Lizzi Harvey and Cherry Prommawin got together to speak about the launch and migration of the new Google

SEO: Google’s People Also Search For Entity Overlay Feature
Google is testing another feature for “people also search for,” this one overlays entity information in a popup menu when you hover your mouse over the term.

SEO: Google: Core Web Vitals Values Won’t Differ Based On Type Of Site
Google won’t be giving different levels or metrics of the Core Web Vitals scores based on the type of web site you have. So news sites versus e-commerce sites won’t make a difference when it comes to the Core Web Vitals score Google gives the site.

SEO:Google On Same Link But Different Anchor Text On Same Page
Google’s John Mueller said on Twitter that they would be treated as normal links and are not considered spammy.

SEO: Bing Estimated Reading Time In Search Result Snippets
Microsoft Bing is now testing displaying the estimated reading time for some of the search results.

SEO: John Mueller Recommends Pyramid Site Structure
Observations on the potential pitfalls of radical changes to site navigation and the benefits of a pyramid site structure

SEO: Use Google Chrome Canary to Measure Core Web Vitals
Google Chrome Canary users have a new way to measure Core Web Vitals. Discover how to access the scores on your site and your competitors.

SEO: Google Search launches about this result feature
Google announced it is rolling out a new feature that will communicate to searchers, before they click on the result, more information about that search result snippet they are looking at.

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SEO: Google Ads Adult Policy Change For Sexually Suggestive Themes
Google is making changes to its adult policy for Google Ads starting on March 29, 2021.

SEO: Google Search CLS Annoyance With People Also Search For
Google’s ‘People Also Search For’dynamic box interfers with users search journey on the search result page.

SEO: Google On Removing Redacted Information From Search
Google’s John Mueller highlighted a document, which he said is not new, but it is useful, named keep redacted information out of Google Search.

SEO: Google Updates Event Structured Data Requirements
Google changed the requirements for the Event Structured Data. Publishers who charge for events need to update structured data

SEO: WordPress 5.7 Will Feature Updated Admin Colors
WordPress.org announced progress toward an updated admin color palette for WP 5.7 that will be more accessible and easier to read.

SEO: Google: All Core Web Vitals Must Be Met For Ranking Boost
Google says the minimum threshold for all Core Web Vitals must be met in order to benefit from the associated ranking signal.

SEO: Google: Embedded Videos Have Same SEO Value as Uploaded Content
Videos embedded from other sources have the same SEO value as videos natively hosted on a website, according to Google’s John Mueller.

SEO: Top Threats to WordPress Sites Identified in New Report
A new report identifies the top security threats and most common attacks against WordPress sites.

SEO: Google Search Found 25 Billion Spammy Pages Each Day
Google released a video talking about search spam and what Google does to protect searches from “spam sites, phishing scams, and other bad actors” trying to get into Google search. One metric that stood out was that Google detected “25 billion spammy pages every day” in 2020.

SEO: Google Search Critic Ratings Scale Visualization
Google have been spotted displaying another variation of product attribute sliders within Google Search.

SEO: Google Search Now Displays Sports Player Statistics
Google Search is now showing the statistics for individual sport player stats.

SEO: WordPress Response to Rogue Plugin Updates
WordPress issued a reminder to plugin publishers to not over-reach their authority and that violators will continue to be flagged

SEO: Google’s John Mueller on Cleaning Up Hacked Pages
Google’s John Mueller offers advice on cleaning up hacker-injected web pages.

SEO: Google Releases Data on Cookie Replacement Mechanism Called FloC
Google has released some insight into the technology it believes will replace their cookie-based world in the Chrome browser.

SEO: DuckDuckGo App Updated With More Privacy Protections
DuckDuckGo’s mobile apps and desktop browser extensions are getting updated with additional privacy protections.

SEO: Google To Stop Supporting Data-Vocabulary.org In Search This Weekend
Google will stop supporting markup in the format from data-vocabulary.org. Google gave us over a years notice of this change, so this change should not come as a surprise to anyone here.

SEO: Entity vs. Query Rank In Google Search
Mark Williams-Cook posted a super interesting example of Google Search showing a different set of ranked results for the same query. The only difference was how the search was conducted. One search was done as a query, typing in the words into the search box. The second was selecting the entity in the search suggestions drop down box. Google ranks the results differently.

SEO: Google Ranks Pages But Overall Site Greatly Influences The Ranking Pages
Google looks at things on a broader level than just URLs. Read more here.

SEO: Google Search Console Sending Messages With Errors
Google acknowledges a bug is causing Search Console to send messages in error.

SEO: Google Mistakenly Sending Emails To Verify Sites In Search Console
Google is emailing users to verify their sites in Google Search Console. The issue is that this is going to people who do not have any way of verifying those sites because they are not the site owner.

SEO: Google Drops Review Snippets For Lawyers
It looks like Google has stopped displaying the rich results review snippets for attorneys and lawyers in the Google search results.

SEO: Google Can Penalize A Network Of Sites For The Same Manual Action
John Mueller of Google was asked if Google assigns a manual action to one site and knows it is part of a larger network of sites, it can apply that manual action across the other sites in the network. He said “it’s certainly possible — if they’re built the same way, then it would be reasonable to apply the same manual action.”

SEO: Google Warns Against Using Web Stories Teasers
Google announced they will stop ranking low quality Web Stories that tease content but don’t deliver

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SEO: Google’s John Mueller Confirms Core Updates Apply to Discover
Google Discover is part of, not separate from, web search. Broad core algorithm updates that impact search results also impact Discover.

SEO: Google: Same Content in Different Formats is Not Duplicate
Google’s definition of duplicate content does not include articles and videos that contain the same text.

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Paid: Google adds Black-owned business label to product results
Google announced that black-owned businesses can now also show a special label or indicator in their product and shopping results within Google Search.

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Paid: Google Ads Tests “Site” Label In Search Ads
Google Ads is testing placing a label named “Site” between the Ad label and the URL of the search ad in the mobile results.

Paid: Microsoft Advertising Filter Link Extensions: More Links In Ads On Bing
Microsoft announced a new Microsoft Advertising search ad extension named Filter Link extensions. These Filter Link extensions enable advertisers to show many different link extensions in their ad snippet, as opposed to one.

Social: Facebook To Test Topic Exclusion Controls for Advertisers in News Feed
Facebook is planning to test a solution that will allow an advertiser to select a topic, like Crime and Tragedy.

Social: How to Create Hyperlapse Video Tutorials
Watch Facebook Creative Shop’s Becky Owen as she offers helpful guidance around shooting and editing a hyperlapse video tutorial using a free mobile app called Videoshop and a homemade studio.

Social: YouTube Introduces Clips For Live Streams
YouTube is introducing the ability to create clips out of other creators’ live streams and VODs.

Social: YouTube CEO Reveals 2021 Priorities for Creators
What does the world’s most popular video platform have in store for creators? YouTube CEO Susan Wojcicki shares the company’s priorities for 2021 here.

Social: Twitter Acquires Revue – Newsletter Publishing Startup
Twitter announced the acquisition of newsletter publishing and monetisation company, Revue. Synergy will help publishers earn more from newsletters.

Local: Google My Business Not Applied Changes Now Offer Send Edit Feedback
Google have been rolled out a new feature in Google Local and Google My Business. The feature seems to allow you to send additional feedback to Google when a suggested edit you make to a Google business listing is not accepted (i.e. not applied) for some reason.

Local: Google Australia Adds Notice To Search Results About News Links Law
Google has added a large noticeable banner to the top of the search results in Google Australia for any query.

Local: Google Maps Search Trends For January 2021
Google shares insights into what’s trending on Google Maps in January 2021.

Local: Google Tests Red & White Hotel Pricing Pins
Google is testing variations of the colors for those pins both in red and white background colors, and maybe more.

Local: New Google My Business Insights Platform & Device Breakdown
Google My Business seems to be adding to the Insights section new metrics that businesses can use for analytical purposes.

Local: Logos Disappearing From Google Local Listings
There are a number of reports in the Local Search Forum that businesses are seeing their logos disappear from their Google local listings in search.

Mobile: Google Offers Help On The Apple iOS 14 ATT Policy Changes
Google has published a document explaining what developers need to know about the upcoming App Tracking Transparency (ATT) policy changes.