The One and Only Ignite Blog
Welcome to our resource hub! Here, we produce and collate content on trending topics from the digital marketing universe for your convenient consumption.
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Your Polished Brand Content Is Losing to a Shaky iPhone Video. Here Is Why.
There are people queuing outside Pop Mart stores in Sydney and Melbourne to buy a small, pointy-eared monster with serrated teeth. The Labubu is not conventionally beautiful. It is a little odd-looking but very irresistible. Over 100 million units sold globally in 2025. And if you look at why it is connecting with people the…
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How the 2026 China Influencer Restrictions Will Change Your Campaign Strategy
China has introduced a new set of Chinese influencer regulations that will reshape how brands use influencers from 2026 onward. Under these new rules, influencers without approved qualifications will no longer be allowed to create or promote content related to education, science, finance, health, law or several other specialised topics. For brands operating in or…
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What Is Search Experience Optimisation and Why It Matters for Your 2026 Digital Strategy
Most people know SEO. It has been a core part of digital marketing for years. But search behaviour is evolving quickly. Users expect more than pages that simply rank well. They expect clear answers, effortless navigation, fast performance, and a sense of trust before they are willing to convert. This shift is where Search Experience…
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How to Adjust Your Marketing Strategy for the 2026 Under-16 Social Media Ban
Australia is preparing for a major shift in the digital landscape. Starting 10 December 2025, anyone under the age of 16 will no longer be permitted to create or keep a social media account on platforms like TikTok, Instagram, Facebook, Snapchat, YouTube and several others. If your brand speaks directly to children or young teenagers,…
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Outsmart Don’t Outspend: How Clever Small Businesses Win Big
Big companies have money. Small businesses have guerrilla marketing, the kind of creativity, personality, and connection that money can’t buy. At Ignite Search, we’ve seen firsthand how guerrilla marketing for small businesses can turn small budgets into big wins. It’s what helps a local café, boutique, or service brand cut through the noise and compete…
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The Golden Rules of eDM Design for Better Performance
Writing a great eDM takes effort. You refine your message, choose your visuals, and hit send to a carefully built list, only to watch the results fall flat. The open rate barely moves. Clicks? A handful at best. Before long, the unsubscribe count starts creeping up. Sound familiar? You’re not alone. The truth is, most…
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What Comes First in a Full Marketing Strategy? A Smart Step-by-Step Approach
Trying to do everything, everywhere, all at once with your marketing? You’re not alone. At Ignite Search, we’ve seen and heard of businesses diving into a marketing strategy with big goals but little structure. That’s when things get expensive, messy, and frustrating, and it’s nothing new. We’ve seen it all: websites built before the brand…
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