Every year around this time, something funny happens. We start December with the best intentions. There is this unspoken belief that we will create a beautifully planned christmas marketing themed content calendar, film the festive videos, design the graphics, write the posts, and maybe even schedule them all ahead of time.
Then reality walks in.
Suddenly the month fills up. Clients need last-minute changes. Projects overlap. Events pop up. Personal plans get busy. Before you know it, the holidays are a few days away, and you are staring at your content calendar thinking, well… that did not go as planned.
The good news is that Christmas marketing content does not have to be elaborate to work. In fact, simple, honest, and timely posts often perform better this time of year because everyone is tired, everyone is scrolling quickly, and everyone appreciates something that feels real.
Here are some ideas you can pull together.
1. Share what the end of the year really looks like for you
People relate to real moments more than any perfectly staged photo. December is messy for just about everyone, and showing a little of that makes your brand feel human.
A few easy ideas:
- A quick video of your team packing up for the holidays
- A snapshot of your desk with your final to-do list
- A simple story: “Here is what today looks like for us.”
- A photo of the small things that make your week feel festive
These tiny glimpses help people feel like they are right there with you, riding out the final days of the year.
2. Share the kind of tips you wish someone had told you
One of the easiest ways to connect with your audience is to share something genuinely helpful, even if it is small. Think of the tips you lean on every December, or the habits that help you feel less overwhelmed.
Some ideas:
- Three quick things you always do before switching on your out-of-office
- A tiny habit that makes January easier
- A short video of one thing you learned from this year’s challenges
- A checklist you personally use to wrap up work.
Honest, lived-in advice sticks with people far more than anything that feels scripted.
3. Create a couple of simple Christmas marketing templates and use them freely
Templates are a LIFESAVER during the holidays. They also make your feed look consistent even when you are running on low energy.
Try putting together:
- A clean, reusable tip card
- A template for sharing a quote or insight
- A simple frame for client highlights
- A “little reminder” template you can fill with anything
You only need one or two. Once you have them ready, you can create a post in minutes.
4. Revisit the Christmas marketing content that meant something to you this year
Everyone has that one piece of content they are proud of. A post you wrote on a good day. A video that captured a real moment. A blog that felt useful. Bring those back.
You might:
- Turn an old blog into a short visual summary
- Repost a reel that did well earlier in the year
- Pull a single line from a past article and build a post around it
- Share a “here is something we talked about this year that still matters” moment
This is not repeating yourself. It is giving your best work another chance to help someone.
5. Let your customers and community take the spotlight this festive holiday season
The Christmas and New Year Summer holidays have a way of making people reflective, thankful, and a bit sentimental. This is the perfect moment to highlight the people who make your work meaningful.
Ideas include:
- Sharing a message a customer sent you that made your day
- Highlighting a client story you are proud of
- Posting a photo or comment someone tagged you in
- Asking your audience a simple question and sharing their responses
These posts feel warm and authentic. They also remind your audience that your brand is built around real people.
6. Share something that helps people step into the Christmas and new year calmly
A lot of us hit that “reset” mindset in late December. Content that supports that feeling tends to perform really well.
You could share:
- A few things you are focusing on in January
- A low-pressure planning checklist
- A short list of trends you think are worth keeping an eye on
- A couple of questions that help people reflect on their year
Keep it light and approachable, not overwhelming.
Final thoughts
The end of the year is hectic for everyone, and your audience is feeling the same pressure you are. This is why small, honest, and thoughtful Christmas marketing content tends to resonate more than anything overly polished. If you show up with something real, people notice.
And if you want to step into the new year with a clearer, more sustainable content approach, the team at Ignite Search can help you shape a strategy that fits the way you work.
Contact us today.
