Category: Marketing Trends & Insights
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Reimagining PSA Campaigns in Australia: 3 Bold Campaign Strategies That Actually Work
Over the years, Australian PSA producers have had to get creative with their marketing, and by that we […]
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Why EOFY Is the Perfect Time to Launch a Full-Scale Marketing Campaign
As June wraps up, many Australian businesses are taking stock of the financial year just passed. For marketers, […]
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The Viral Silk Hair Bonnet Campaign: A Masterclass in Controversy-Driven Marketing Strategies
When Controversy Drives Commerce In a world where cancel culture and controversy collide daily, one unlikely product is […]
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Mastering the 4P’s of Marketing: How People Have Become the New Promotion
The 4P’s of Marketing; Product, Price, Place, and Promotion, have long been the foundation of successful marketing strategies. […]
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Australian Made Marketing For Australian Made Week 2025 | Ignite Search
From 19 to 25 May 2025, Australians will once again come together to celebrate Australian Made Week, a […]
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Marketing Lessons from the 2025 Australian Federal Election: A Deep Dive by Ignite Search
Did you catch the 2025 Federal Election results over the weekend? The 2025 Australian Federal Election delivered a […]
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