The One and Only Ignite Blog
Welcome to our resource hub! Here, we produce and collate content on trending topics from the digital marketing universe for your convenient consumption.
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Your Polished Brand Content Is Losing to a Shaky iPhone Video. Here Is Why.
There are people queuing outside Pop Mart stores in Sydney and Melbourne to buy a small, pointy-eared monster with serrated teeth. The Labubu is not conventionally beautiful. It is a little odd-looking but very irresistible. Over 100 million units sold globally in 2025. And if you look at why it is connecting with people the…
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Leading by Example: The US Election 2024 and How Digital Marketing is Winning Election Campaigns
With the US Election 2024 happening on November 5, all eyes are on how both major parties are navigating the murky waters of campaign marketing. Republicans, Democrats, and candidates everywhere seem to be tapping into everything from classic television spots to meme-worthy TikTok trends. Here’s where things get interesting: while the playbook might still include…
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Chinese New Year Marketing 2025: A Comprehensive Guide
Chinese New Year, also known as the Lunar New Year, is one of the most significant events in Chinese culture, with celebrations that span across the globe, including in Australia. In 2025, Chinese New Year falls on Wednesday, January 29, ushering in the Year of the Snake. This festival represents a time of renewal, prosperity,…
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Troll Marketing: A Short-Lived Strategy or Smart Play for Attention?
Introduction In the digital marketing world, gaining audience attention is increasingly challenging. One strategy that’s recently come to the forefront is “troll marketing,” where brands use humorous or provocative messaging to jump on another brand’s event or announcement. A recent example from Perth saw a local pub playfully referencing Starbucks’ new location, attracting quick social…
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Measuring ROI: How to Calculate the Success of Your Digital Marketing Campaigns
In today’s digital landscape, businesses are expected to show measurable outcomes from their marketing efforts. Understanding how to calculate the Return on Investment (ROI) of a digital marketing campaign is crucial for assessing its effectiveness and ensuring that your resources are being used efficiently. Here’s a step-by-step guide to help you measure ROI accurately and…
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Boosting Brand Awareness and What Every Business Needs to Know About Social Media Changes
In the ever-evolving world of social media, keeping up with changes in preferences and algorithm upgrades is crucial for businesses looking to grow their brand awareness. If you’re managing a social media profile for your business, understanding these changes will help you connect with your audience more effectively. Let’s break down what has changed and…
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How Ryan Reynolds Built a $350 Million Empire—And What You Can Learn From Him
Ryan Reynolds may be famous for his often inappropriate wisecracking Deadpool role (to be fair, we LOVE him for it), but off-screen, he’s a savvy entrepreneur worth $350 million USD. He’s not just coasting on Hollywood pay checks—he’s built a business empire by making smart moves in marketing, investments, and creative industries. Here’s how he…
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