Author: Ellen Rodgers
Viral Marketing: Storytelling on Social Media Worth Millions and How To Do It!
Sometimes viral marketing success seems as likely as winning the lottery; while it is achievable, it appears to […]
Raw Data Mining and Marketing: Exploring Boundaries of Neuromarketing Innovation
In recent years we have suspected that our phones and computers are listening to us and learning our […]
How Does AI Image Generation Work And What Are Its implications In Marketing?
AI Image generation and editing tools have sparked controversy in recent months from John Oliver’s Marriage to a head of cabbage to the cosmetic touch ups of local MP’s. Read the article to discover the why, how and the ethics now!
From Bluey To Branding: How Imitation Became a Key Marketing Opportunity For Bunnings
When Bluey Introduced Hammerbarn in an episode, little did they know they unleashed one of 2024’s most iconic marketing campaigns. Get the low down in our article!
Famous Chef ‘Yan The Man’ In Australia: Special Event Hosted By Malaysian Food Lovers
World famous chef Martin Yan returns to Australia for the first time in years for a series of special events. One of which is the Chef Martin Yan Experience in Perth with “Yan the Man” himself, a 9 course meal, a knife demonstration and more.
Deciding Whether A Podcast Is Your Best Voice
It seems everybody nowadays has a podcast or is featured in an episode. Everybody is super keen to make their voice heard and get there brand out there, but the truth is, its not a medium for every business. Let us guide you through podcasting as a brand tool.