From 19 to 25 May 2025, Australians will once again come together to celebrate Australian Made Week, a national campaign recognising and championing the brands, makers and growers who keep their operations local. At Ignite Search, we are proud to be part of that story, offering digital marketing for Australian brands with a strong focus on SEO for local businesses, content strategies and digital advertising that highlight what makes Aussie businesses stand out. This year, Australian Made marketing is more important than ever, and we are here to help brands amplify their voice while supporting Australian businesses across every channel.
This year’s campaign is tipped to be the biggest and most influential yet. While the Australian Made Campaign Ltd has kept its focus firmly on supporting local industries, many are pointing to global trade tensions and growing consumer desire for supply chain independence, including recent tariff changes in the US, as key reasons behind the surge in interest.
Recent research by Roy Morgan, commissioned by Australian Made Campaign Ltd., reveals just how aligned Australian consumers are with the campaign’s goals:
- 73% of Australians would buy more Australian-made products to reduce reliance on imports
- Seven in ten are willing to pay more for locally made goods
- 67% intend to buy more Australian-made products in the next 12 months
According to Ben Lazzaro, Chief Executive of Australian Made Campaign Ltd, this shift is being driven by wider economic concerns.
“Recent global economic uncertainty and challenging market conditions have highlighted the importance of supporting Australia’s manufacturers and producers.”
In other words, the desire to buy Australian Made isn’t just patriotic — it’s strategic, both for consumers and for brands.
Led by a Gold Medal Ambassador
Olympic gold medallist Ariarne Titmus OAM has joined the campaign as its official 2025 ambassador, encouraging Aussies to “Go for Gold” by supporting businesses that carry the green and gold kangaroo.
“As a proud Aussie, I’m super excited to fly the flag for Australian Made goods and to recognise and celebrate the hard work, guts and determination that it takes to be successful as a homegrown producer despite tough competition.”
“I’d love everyone to join me on Team Australian Made because no matter what you’re buying, when you buy Australian Made, we all win.”
At Ignite Search, we couldn’t agree more. We are an Australian-owned business with offices located in Perth and Sydney, and we proudly support local brands through strategic, data-driven marketing. Our focus is on helping Australian businesses connect with their audiences and grow with confidence.
Why the Australian Made Logo Is a Marketing Powerhouse
For over 35 years, the green and gold kangaroo logo has been helping businesses stand out. It is more than a symbol — it is a certified mark of authenticity and a key trust builder for consumers.
- 99% of Australians recognise the logo
- 97% associate it with supporting local jobs
- 93% believe that products displaying the logo are genuinely Australian
- It is backed by a third-party accreditation system under Australian Consumer Law
This is the kind of brand equity most marketers dream of — and if your business qualifies, you should be leveraging it.
Real Results for Real Aussie Brands
We work with proudly Australian Made businesses like Roller Smart Shutters and Numero® Australia. For them, their local identity isn’t just a point of pride; it’s a point of difference that drives results. With Ignite Search behind the strategy, their Australian credentials are now front and centre across SEO, digital advertising, social media and content marketing.
Make the Most of Australian Made Week
If your products are genuinely made or grown in Australia, now is the time to get involved.
- Apply at australianmade.com.au for logo certification
- Access and use the official campaign assets: After your business is approved to use the Australian Made logo, you’ll get access to a library of marketing assets — including logos, social media templates, videos and branded graphics. These are available via the Australian Made login portal and can be used across your website, packaging, ads and social media to promote your certified products.
- Tell your story through videos, product features, behind-the-scenes content and your Aussie team
- Engage with #AustralianMadeWeek, #AustralianMade and #AustralianMadeCampaign
- Support others by liking, commenting and sharing other Australian Made posts
Every post counts, and every voice helps. The research shows that Australians are ready to support you; they just need to see you.
Let Ignite Search Help You Fly the Green and Gold
We are here to help businesses turn their Australian Made status into a real competitive advantage. Whether you’re new to the campaign or already certified, we can help you:
✅ Apply and get logo approval
✅ Integrate green-and-gold branding across your digital channels
✅ Build a campaign strategy that connects with local audiences
✅ Increase visibility through SEO, digital advertising and social content
We are more than a marketing agency. We are a local partner for local brands.
Contact Ignite Search today to make the most of Australian Made Week and position your brand for long-term growth in the hearts and minds of Australian consumers.
