Backlink Management & Removal

Is your site suffering from a Penguin penalty or is it at risk of being affected due to its backlink profile? Google penalties slam the brakes on any SEO campaign so you need to make sure you’re well and truly in the clear if you want to see your rankings improve!

At Ignite Search, we combine our years of experience and track record of SEO success to offer an unparalleled backlink management and removal (also known as a link pruning) service.

Why removing bad links is important

If you want to ensure that you get the most out of your SEO efforts, it pays to trim the harmful backlinks that are working against you. Our bad links removal service takes care of it all for you.

One of Google’s search algorithm updates, known as the Penguin update, began considering a site’s backlink profile. If too many unnatural or suspicious links were found to point to a site, the Penguin update saw that and pushed the site down in the rankings. Instead, Google’s algorithm then favoured sites that appeared to have earned their backlinks organically.

How a proper backlink management and removal plan can help you

To get the best SEO results, our backlink removal service might be necessary for you if your site:

  • Has been penalized by the Penguin update
  • Is at risk of a penalty (or already has a penalty)
  • Has had an SEO agency building backlinks for you that may be low quality
  • Has been around for many years and may have potentially gathered low quality backlinks overtime or may have low quality backlinks gained through old methods of link building
  • Has seen a huge influx of backlinks within a short amount of time

If you are unsure whether your site fits any of the above, it is worth having our experts take a look at your backlink profile. If you know you’ve been hit by a penalty, now’s the time to get your site back on track.

Bad link removal can also be a great proactive strategy to use if you want to make sure you’re safe from penalties. Proactive link pruning has been known to contribute to successful SEO campaigns by reducing the risk of being penalised.

What’s involved in a backlink removal strategy?

Backlink removal campaigns are incredibly time consuming. Finding and analyzing each individual link that points to your site is hard work. And that’s not even half of it!

Reaching out to the webmasters of the sites that link to yours and asking them to remove the link is the crux of this strategy and cannot be bypassed. While time intensive, this method is the most effective and also abides by Google’s guidelines and best practices.

There is also Google’s link disavow tool that can be used if the site’s webmaster does not respond or does not take the link down. While this method is certainly much easier, it alone cannot help recover your site following a penalty.

We’re sorry to say, but there really is no way to fast track the link removal process. You just have to put in the necessary time to reap the SEO rewards.

What to expect from our backlink removal service

With over 22 years of team experience, we’ve refined our processes to ensure the most efficient backlink removal strategies are implemented according to best practice. We don’t take short cuts as we know that doing so could backfire and negatively affect your SEO campaign.

The secret to our success is that we commit to putting in the hard yards. We follow through with best practice methods to remove bad backlinks. As such our process involves:

  1. Auditing the link profile of your site
  2. Compiling a list of all of the harmful backlinks that your site has
  3. Taking the necessary steps to remove those backlinks
  4. Following up on the removal request to ensure backlink removal according to best practices

It may be a length process but it is highly effective in generating the desired results for your business.

Why choose Ignite Search?

We are one of Australia’s premier digital agencies. Combining our years of experience and real world success into all of our services ensures that you see the ultimate success in your SEO campaigns.

5 reasons to partner with us

  1. Turnkey approach to link removal – leave the hard work to us
  2. Extensive link removal experience across all types of sites
  3. Accountable & measurable link removal services
  4. 100% customised service based on your site’s link profile
  5. Strong focus on improving your bottom line with successful SEO


To give your business the advantage of a premium backlink removal service, contact our team today! You can send an enquiry though our enquiry form below or you can speak with one of our experts by calling (08) 9467 9883.

From the Phoenix's Beak

A few words from our clients that we have achieved phenomenal results for, over the years.

We Are Locally-Based

In addition to our work with both international and national brands, we also work with many locally based businesses both large and small.

Over the years we’ve managed to build our reputation up and become one of the leading digital marketing and SEO agencies in Perth. Some of our local clients include Cullen Macleod, TJM Perth, Mosaic Community Care & Safeway Security Screens.

Our office is conveniently located in Mount Pleasant (just off the Canning Highway exit) and is only a 10 minute drive from the city. So no matter where you’re based in Perth, we can reach you!


Check out some of our Google Reviews from local businesses 👉

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