Pay Per Click (PPC) Advertising
Even if you’ve not heard much (or at all!) about Pay Per Click (PPC) advertising, it’s more than likely you’ve encountered it browsing the web. You’ve seen PPC in action at the top of search results, especially on Google and Bing. These are sponsored results, engineered to get you to click on the ad. The advertiser pays the search engine for displaying the results – therefore paying for a click.
What is PPC Advertising?
PPC advertising or PPC marketing is a form of internet based marketing or advertising where brands or companies place ads in a search engine results page (SERP) and pay a fee every time a user interacts with the ad (usually a click or tap, if they are on mobile.) When a user clicks the link, they’re sent to the advertiser’s website, landing page, or in some cases, are redirected to download an app. PPC is a data-driven way to measure a return on your investment in advertising (sometimes written as ROI.)
Elements of PPC Services
PPC services don’t exist in a vacuum – they all combine to form a comprehensive and often iterative strategy for sourcing leads and converting customers. Each PPC campaign must have an overarching strategy. This means working backwards from the goal – what do you want your PPC campaign to achieve? Do you want to attract customers to your business as a whole? Do you want to push a particular product line? Get them to sign up for a select service? Or to have them subscribe to a mailing list? Once you have outlined your objectives and goals, you can figure out the next steps – keyword research and creative both for the ad and for your landing page.
Google Ads in particular rank ads according to keyword relevance and landing page quality, which receives a quality score – higher scores mean lower fees for clicks, as Google prioritises higher relevance for its search engine users.
Keywords not only have to be relevant, they should also be lateralised; that is, targeting peripheral markets your competitors may not have cornered. Research should be exhaustive, and be refined as much as possible to get the highest quality results.
This refinement happens in many different ways. You can enhance clicks for mobile if most of your customers aren’t using PCs; add negative keywords (that is, deliberately not showing results for chosen words or phrases); target “long tail” keywords or phrases; remove low ROI keywords/ads; split ad groups; set up re-marketing (the ads that “follow” users around to drive home a click or a sale.) These are just some of the strategies a PPC agency will employ to maximise your ROI and achieve your business goal.
Powerful PPC Marketing
The aim of PPC is to make more in sales or value than you spend on displaying the advertisement. However PPC has many intrinsic benefits. PPC traffic is highly targeted and is ranked according to relevance – that means you aren’t only boosting traffic to your website, you’re getting qualified traffic.
Imagine a storefront. Imagine this store front not only attracted customers like a flame does a moth, but only let in people who had cash in hand, ready to buy your product or service? This is what PPC does in practice. PPC is instantly measurable, trackable, and quick to refine. Got a new service or product you want to push? You can use existing PPC metrics to create a new campaign to drive traffic and sales to that specific page or service.
PPC can also drive organic SEO; it shows what keywords are working and which words you should target on your own site so you can enhance your ranking essentially as a value-add to your PPC spend. Besides – PPC lets you compete with the “big end of town,” especially if you have a niche corner of the market your business thrives on. Don’t forget – if you’re considering using PPC, it’s highly likely your competitors are already using it.
Why Choose Ignite for PPC Services
Ignite Search are Perth and Australia’s premier PPC agency, helping businesses from micro to enterprise level achieve success through PPC advertising.
We use the latest in technology, harvesting data from analytics to make targeted sales; we’re experts in knowing which keywords to target (and which ones to avoid), what content drives ads to get clicked on more often, and assuring your new leads that the product or service they’re looking at is right for them.
We have PPC experts with over a decade of experience all over Australia and the Asia-Pacific region. We cater your PPC campaign to your business goals and your audience, to maximise your return on investment.
5 Reasons to Partner with Ignite Search for PPC Advertising
- Turnkey Approach To PPC Advertising.
- Extensive PPC Advertising Experience Across All Industries.
- Accountable & Measurable PPC Advertising.
- 100% Customised PPC Advertising.
- Strong Focus on Improving Bottom Line With PPC Advertising.
Great service from Ignite Search worked alongside us and helped us get results
Ignite Search is a company you need on your team as a digital partner and I would have no hesitation recommending them to any company thinking of taking their digital marketing to the next level.
Cheech and his team are fantastic, they really took the time to learn about our company and showed real passion in delivering real results in a relatively short time. If you are looking for an SEO partner than look no further these guys will deliver.
The team at Ignite Search really knows SEO. They were able to come up with and execute a great strategy to improve our online presence.
In the short time frame they have produced excellent results. the Ignite Search has an excellent understanding of SEO and I wouldn't hesitate to recommend them to any business serious about increasing their online presence.
To all of the crew at Ignite a great big thank you. Your knowledge, efforts and assistance have been a huge benefit to all here at South West Removals & Storage. Our rankings across the board have increased over the period of your engagement, but more importantly, enquiry through our web page has increased tremendously over the same period.
Get Started with PPC
Don’t delay – call Ignite Search today to get your PPC advertising campaign started and begin experiencing higher traffic and more sales. We’re passionate about PPC, and excited by PPC success stories – let your business become the next one! Contact us today and discover the possibilities of PPC with Ignite. Contact us today on 08 9467 9883.
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