If you’ve ever walked into a well-established business and read the text on their signage, their business cards or even the text on their website, odds are that a copywriter wrote those words. A copywriter – as in copy being text, derived from the old days of journalism where text was “copied” across to various stages of publication using carbon – is the producer and writer of all the text used in marketing, communication, and advertising.

What is copywriting?

Copywriting is a written form of communication that aims to make people take action. Copywriting forms the basis of marketing, communications, advertising, web content, social media, and virtually any space a business uses to tell people about their products or services. Sometimes, people refer to copywriters as a “salesperson on a page” – they use the written word to inform, persuade, and engage readers. A copywriter may simply tell others what is on offer, try to lead a customer or prospect into signing up for a newsletter or distribution list, or even convince them to purchase from you.

Copywriting and content writing often co-mingle, as copywriting for the web is an interchangeable term with content writing. (This is also called ‘digital copywriting.’) A copywriter must be across search engine optimisation (SEO) techniques to help other people find their content, while keeping the content interesting and engaging enough for people to keep reading and take action.

How Does Ignite Search Use Copywriting?

At Ignite Search our team of expert copywriters finely craft messages that cut through the clutter, grab attention, and promote your brand with a lasting impact. Your copywriting is given life through a rigorous turnkey process. Ignite Search thoroughly researches your business, its goals, and its direction to tease out a fitting voice and style that is on brand and engineered to engage your prospective clients or customers.

Whether your brand has existing copy or is starting from scratch, Ignite’s premier copywriters do the creative work to generate ideas, find topics for blog posts, letters, or content, or follow your lead when it comes to what you’d like to say.

Our incredibly talented copywriters take care of the process from providing an outline for your approval, right through to writing the content for you. We also edit and proof the content until you’re completely satisfied, as we involve you in the copywriting process as much as you feel is necessary.


If your copy is destined for the web or social media, we also use our SEO expertise to optimise the content while keeping it rich, flowing, and engaging for as many readers as possible.

Why Use Ignite Copywriting

It’s been said many times before; what you say is what you sell. Without words on your website, printed material, or social media, you may as well not be saying anything at all. It is impossible not to communicate, and a lack of written words tells people you aren’t serious about solving their problems.

Copywriting is the primary conduit through which you inform others about your business and its unique ability to solve problems and provide value. It also attracts others through the “viral” power of ideas – good copy seldom exists in a vacuum. It drives people to share, persuade others, and of course, purchase from your business.

When it comes to digital copywriting, writing more content more often helps establish your brand as a subject matter expert, and increases the likelihood of search engines indexing your site. Copywriting can also make dry or inaccessible subjects more palatable for a mass audience, explaining otherwise complex topics in a clear and easy to understand way. A copywriter’s job is done when everyone – and we mean everyone – is on the same “page.”

5 Reasons to Partner with Ignite Search for Copywriting

  1. Turnkey Approach To Copywriting
  2. Extensive Copywriting Experience Across All Industries
  3. Accountable & Measurable Copywriting
  4. 100% Customised Copywriting
  5. Strong Focus on Improving Bottom Line With Copywriting

Writing good copy is one of the biggest challenges in business today – many websites go “unfinished” due to a lack of copy. Many businesses go it alone, finding they haven’t got the time to complete their copy.

We provide professional and expertly written copy, all authored by our team of copywriting experts. They are all based in Australia, across Sydney, Melbourne, Perth, Brisbane, Canberra and Hobart.

Our writers consistently produce high quality content, even on tight turnarounds. They are also well versed in SEO, meaning that your content is search engine optimised right from the start.

Get Started with Copywriting

Want to know more about how Ignite can supercharge your business with great copy? Contact us on 08 9467 9883 to chat to one of our copywriting specialists.

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