Social Media Monitoring

Gathering business intelligence can feel confusing. With big data sets being particularly difficult to quantify and interpret. Ignite Search combines the latest techniques and cutting-edge technology to get the most out of social media monitoring to stay on track with trends and identify emerging trends as they happen.

What is Social Media Monitoring?

Social Media Monitoring, also known as social media listening and social media measurement, refers to the collection of processes used to track, mine, and gather data from social media posts; be it from Twitter, Facebook, Instagram, LinkedIn, or other platforms such as Pinterest or blog posts. By looking for mentions of keywords or hashtags, we generate insightful data for your business. This information may reveal demographics, interest areas, audience location, and other key metrics that enable businesses to make better product decisions and conduct better channelling marketing and advertising to these groups or individuals.

How Does Ignite Search Use Social Media Monitoring?

Social media monitoring forms part of social media marketing and by extension, digital marketing. Social media monitoring can crossover with other types of monitoring and analytics, such as web traffic analytics (the most common being Google Analytics.) By gathering data and interpreting the results, Ignite can refine social media campaigns, as well as pay per click advertising on social media platforms. A new market may open up in real-time, and social media monitoring using technologically advanced dashboards can reveal this market to your business so you may seize upon the opportunity.

By tapping into the greater social media conversation – be it around events, locales, or even the weather – we can give your business an edge when it comes to understanding your audience. By being alerted to new mentions of your brand, you can also take care of an emerging situation before it spirals out of control.

Social media monitoring can help inform your social media content and social media marketing strategy as a comprehensive whole.

Why Use Social Media Monitoring

Social media monitoring specialists are the experts in gathering social media data, analysis, and implementation of the results into action. Social media monitoring gives you insights into identifying where your ideal audience is based, what other trends are emerging among your audience, and who is talking about your product to help boost your profile among influencers and other social media enclaves.

Though careful social media management, social media monitoring specialists can help respond to customers or detractors in crises that demand a deft and diplomatic touch. Responding before outrage spills over into multiple feeds can prevent damage to your brand.

Social media monitoring, partnered with a social media strategy, helps your business find more sales opportunities and build better relationships with your existing or emerging audience. It can also give you insights into what products you could modify or launch to capture a new and present need within the community.

Why Choose Ignite for your Social Media Monitoring

Unlike set and forget monitoring services, Ignite uses a turnkey approach – we take care of all the data mining and analysis, and feed it back into your social media campaigns or content. You don’t have to worry about posting something (or worry about when to show restraint) – Ignite takes care of your social media monitoring on an ongoing basis.

We have dedicated a team of social media monitoring specialists who assist clients based all around Australia; in Sydney, Melbourne, Perth, Brisbane, Canberra, Hobart, and across the entire Asia-Pacific region.

5 Reasons to Partner with Ignite Search for Social Media Monitoring

  1. Turnkey Approach To Social Media Monitoring
  2. Extensive Social Media Monitoring Experience Across All Industries
  3. Accountable & Measurable Social Media Monitoring
  4. 100% Customised Social Media Monitoring
  5. Strong Focus on Improving Bottom Line With Social Media Monitoring

Using this data, we can navigate and refine the multitudes of opinions and insights the “crowd” on social media have about your business. We’ve helped some of Australia’s biggest brands and growing companies with their social media monitoring with continued success.

Using social media monitoring, you can stay ahead of your competitors at every step of the social media cycle. As one of the best digital marketing agencies, you can trust Ignite to provide unparalleled support and reporting so you can rest assured your investment is seeing a measurable return.

Get Started with Social Media Monitoring

Insight Search loves nothing more than assisting business with their social media monitoring and tapping into new opportunities. To talk more about how social media monitoring can help you with your business goals, contact Ignite Search through our contact page and we’ll get in touch as soon as possible.

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