Social Media Advertising

A part of a comprehensive Social Media Marketing (SMM) strategy, Social Media Advertising (SMA) is paid advertising served to social media users, distinct from organic posts (unpaid marketing.) Harnessing the demographics, geolocation, behavioural statistics and psychological profiles, social media advertising can target niche audiences who have higher likelihoods of engaging with your brand and purchasing your products or services.

What is Social Media Advertising?

Social Media Advertising is almost everywhere on social media, especially Facebook, Twitter, and Instagram. Social Media Advertising can encompass sponsored posts, “boosts” (Facebook), specialised advertising posts in feeds or Facebook Messenger, sponsored Tweets, sponsored in-stream videos (Instagram Stories or Snapchat Stories), pay-per-click text, image, or video ads, and other advertising options using a social medium’s in-built content delivery network.

Other types of social media advertising may target individual “influencers” or users with high follower counts in a specific niche. Paid advertising direct to these influencers or influencer groups – on YouTube, Instagram, and Facebook – to mention products or services in their posts, is also a popular method of reaching and engaging new users and consumers.

Social Media Advertising In Practice

Social media advertising comprises three major planks, much like traditional advertising: strategy, creative, and account management.

Social media advertising requires a strategic approach to gain the maximum return on investment. This may be in targeting demographics and niche audiences that are likely to respond well to your advertising campaigns. If you sell women’s casualwear for young adults, you can target females aged 18-25 who also enjoy spending time with friends, shopping, cafes, and so on – or wherever your market research may have found your products to trend or connect with already. A strategy can also target a broad demographic, and over time, focus efforts on smaller and smaller niches that deliver the desired results.

Creative is the text, image, or video that your ads use to attract customers. This should be in line with your overall brand strategy and social media advertising campaign. An image of a young group of women with shopping bags in hand wearing your clothing, with a call-to-action to look at your new spring collection is an example of a sponsored Facebook or Instagram post that can drive traffic and sales. Some images or videos can even go “viral”, exponentially spreading their reach for no added cost.

Account management is the day-to-day running of advertising, to make sure creative is deployed effectively and is in line with your social media advertising strategy.

Why Is Social Media Advertising Important?

Social media advertising is becoming a major and vital facet of digital marketing – and marketing in general. Social media harvests massive amounts of demographic information that can hone into pre-existing audiences or markets that deliver your products or services to an already engaged audience. You can target almost every interest, age group, location, and user behaviour imaginable with social media advertising platforms. This increases your reach, improves engagement, helps develop relationships, and even allows you to test certain promotions to see which one is cutting through and which ones aren’t.

Social media also advertises to a passive audience instead of an active searcher, who are looking for your specific keyword. If your product or service is new or is in a category that doesn’t have high search traffic (such as fast moving consumer goods), social media advertising can increase brand awareness instead of hoping for your awareness to build organically.

SMA also has an added advantage over Google Ads because of the multimedia aspect – you can use videos, text, images, and even GIFs. In essence, you are appealing to people who you know are already somewhat interested in your product – they just don’t know it yet!

Social Media Marketing is a holistic and comprehensive suite of social media services encompassing content development, deployment, paid content management, community management, and more. As one of Australia’s premier social media marketing agencies, we supercharge your social media marketing whether it’s through Facebook, Twitter, YouTube, Instagram, LinkedIn, and other niche social media such as Pinterest. We’re constantly plugged into the latest and greatest trends to make sure we’re ahead of the game when it changes – such as algorithm alterations, timeline redesigns, feature additions, and other challenges that social media marketing poses to brands.

We can provide an overarching strategy to meet and exceed your goals and investment, community management to ensure you say the right things to the right people for the right result, optimising paid advertising to maximise your return on investment, and monitoring of analytics to ramp up viral content for the widest reach possible.

Partnering With Ignite as Social Media Advertising Strategists

Ignite Search are specialists in social media advertising, with almost a decade of social media advertising experience, working with some of Australia’s biggest and most successful brands and businesses. We believe businesses large, small, and in between can reach more people, generate leads, and increase sales using social media advertising.

Our social media experience span across Australia, as well as the Asia Pacific region, and can work with you to maximise your return on investment through constant improvement and refinement of all facets of social media advertising.

Using specialised software and innovative techniques, our mission is bring more value to your customers through targeted social media advertising; which means more leads, engagement, and sales for your business.

5 Reasons to Partner with Ignite Search for Social Media Advertising

  1. Turnkey Approach To Social Media A
  2. Extensive Social Media Advertising Experience Across All Industries
  3. Accountable & Measurable Social Media Advertising
  4. 100% Customised Social Media Advertising
  5. Strong Focus on Improving Bottom Line With Social Media Advertising

We provide one-on-one support to our clients globally, including clients in all major cities across Australia, including Melbourne, Sydney, Brisbane, Canberra and Hobart, and across the Asia Pacific region.

At the heart of social is the person – that being your brand, your people, and your audience. This always comes first at Ignite; to increase your business with unparalleled service and attention.

Begin Social Media Advertising

Excited with what social media advertising can achieve for your business? We are too! Talk to Ignite Search today and discover how we can deploy an effective social media advertising campaign for your brand, product, or service. Contact us today on 08 9467 9883.

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