One of the powerful advantages of online marketing is the ability to track the performance of your website down to every single visit and page view. Analytics can get pretty complex, especially for large sites or sites with a particular nature.
Here at Ignite Search, we have professionals certified in Google Analytics and other analytics software that are able to assist you with the setup, optimisation and monitoring of your site analytics program to ensure that you are able to extract actionable insights to improve the bottom line.
What is Analytics Optimisation?
Analytics is defined by the Web Analytics Association as “the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives.”
In short, it’s how you determine the effectiveness of your marketing efforts, gather the data you need to fine-tune your site and ultimately maximize your return on investment (ROI). Every single discipline of Internet marketing relies heavily on analytics.
Why is Analytics Optimisation important?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This popular saying is as true today as when it was coined by marketing pioneer John Wanamaker a century ago. That is, it’s almost as true, because today online marketers have a powerful solution to this problem in Analytics.
Having a solid understanding of analytics can ensure that you are making informed decisions quicker and more effectively. An analytics tool is designed to help marketers and webmasters alike draw upon the traffic behavior to create actionable results. Given Ignite Search’s expertise, we can provide analytics support to all projects, large and small.
5 Reasons to Partner with Ignite Search for Analytics Optimisation
Developing an Analytics Optimisation strategy
An analytics optimisation strategy can either be a one off setup/optimisation or an ongoing optimisation, monitoring and reporting process. We provide consulting assistance on certain tasks like:
Our analytics optimisation services work best when combined with our popular SEO services, so that they work hand in hand to create massive value for your organization.
Contact Ignite Search today to find out how we can utilize local search to help your customers locate you easier, faster and more conveniently.
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