SEO Offsite Optimisation

When it comes to your website, high rankings are crucial for the success of your business. While onsite search engine optimisation is key to search engines finding and ranking your website, offsite optimisation is just as important. Search engines such as Google have designed their algorithms to constantly and consistently evaluate online content on and off your site to ensure that the search results are relevant, accurate and valuable to consumers. A key offsite consideration for these search engines is how the rest of the internet interacts with your content.

What is Offsite Optimisation?

Simply speaking, offsite optimisation is the optimisation of elements that are not on your website. Offsite optimisation makes up more than 50% of your overall SEO ranking, meaning that it’s pretty important for you and your business.

Also known as off-page SEO, the service optimises your brand’s reputation online and offline through content, relationships and links. In addition to helping with SEO, offsite optimisation can also increase brand awareness, bringing you even more traffic to your website.

The most common methods of offsite optimisation include high quality inbound link building – that is the creation of links from other websites to your own through processes such as guest blogging or influencer marketing, building local citations and social media marketing.

What Does Offsite Optimisation Entail?

Think of offsite optimisation as a conversation. The service is essential word-of-mouth referrals, or if you want to get technical, linking referrals.

Linking to other websites and having other reputable websites link to your content is essentially, a shout-out. For example: website A is about skin care and website B sells skincare products. When website A provides a link to website B, the former is telling its audience that website B has reputable goods and recommends that readers go to the website to purchase them.

The key to getting offsite optimisation is twofold – having excellently-written content and building great relationships. This may involve sharing content with influencers who fit your customer profile and can help promote your goods and services. Alternatively, it could include you offering to guest blog for a reputable website. Your brand name is likely to be included in your profile and you can also weave it into the copy itself. Finally, having a social media presence is also crucial to offsite optimisation. LinkedIn, Facebook, Twitter and Instagram are filled with users who crave good content. These people not only read your content and visit your website, but they can even generate their own referrals through sharing and discussing your site.

Why Should You Use Offsite Optimisation & Link Buildings?

Algorithms are constantly changing. However, one thing remains constant: relevant, trustworthy and authoritative websites linking to your content or your website looks great to Google and hence plays a major role in ranking.

Link building is a crucial part of SEO, mainly because it helps to establish your site’s authority and existence. Backlinks help to prove that your site is authoritative, which is done by association. If you have a lot of links pointing to your website from reputable, valuable websites, search engines will assume that you have excellent, relevant content and they’ll push your website up in the rankings. Remember, people only link to and share content that they like, just like word-of-mouth referrals. Current customers will share your business name with people if they enjoy the experience, so it’s vital to provide an excellent user experience and create content that resonates with readers, whether it’s guides, how-tos, personal blogs or informative articles. The more quality backlinks you have, the easier it is for Google to find you and rank you positively.

In addition to the SEO benefits of offsite optimisation potential customers often read reviews, speak to other people and try and gain whatever information they can possibly find online about you. It’s crucial that your brand is spoken about positively and that authoritative sources are singing your praises.

The more reputable the linking website is, the higher search engines will regard you. Of course, this takes ongoing work. It means writing relevant and engaging copy and it means keeping up relationships with influencers and other like-minded companies so you can share your content and continue to guest blog. But it’s most definitely worth the work.

Why Ignite Search?

At the highest level, offsite optimisation involves improving user perception of a website. It also involves making sure search engines hold your website in high regard. This doesn’t happen on its own and like we mentioned before, it takes a lot of work.

That’s where we come in.

With more than 20 years of experience and more than 1500 top three Google rankings achieved, we know our stuff. We work with SEO, paid search marketing and content marketing, and we work with social media to ensure content is shared and leads are generated. We also work with companies both big and small so we know how to build a reputation, regardless of the starting point.

Most important of all, we don’t believe in black hat techniques. Rather, we sit wholeheartedly on the white hat wagon and all optimisation is done in line with Google guidelines.

What’s Next?

It’s clear that offsite optimisation should be a part of your marketing strategy. But why tackle it yourself when you can leave it to the experts?

Contact one of our friendly digital marketing consultants today. Simply fill out the enquiry form below and we’ll get in touch as soon as we can. Alternatively, you can give us a call on (08) 9467 9883.

From the Phoenix's Beak

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We Are Locally-Based

In addition to our work with both international and national brands, we also work with many locally based businesses both large and small.

Over the years we’ve managed to build our reputation up and become one of the leading digital marketing and SEO agencies in Perth. Some of our local clients include Cullen Macleod, TJM Perth, Mosaic Community Care & Safeway Security Screens.

Our office is conveniently located in Mount Pleasant (just off the Canning Highway exit) and is only a 10 minute drive from the city. So no matter where you’re based in Perth, we can reach you!


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