LinkedIn, widely known as the “Facebook for professionals”, boasts 575 million registered members worldwide. LinkedIn is a business-networking tool focused on showing one’s CV to potential employers, finding new job opportunities – as well as employers looking for new talent. With so many top CEOs and C-suite level professionals on LinkedIn, it makes sense for a business-to-business brand or company to appeal direct those spending the money and making the decisions.
What is LinkedIn Advertising?
LinkedIn advertising is one way LinkedIn makes money as a business. LinkedIn at its core uses a freemium model, offering a paid service for helping generate leads, post job ads, and other features.
LinkedIn offers much the same powerful targeting for ads like other social networks – according to age, gender, interests, and so on. However, LinkedIn targets ads toward specific industries, levels of experience, highest level of education, positions held in certain companies, and other granular demographic segments. You can even target individual contacts you’ve accumulated through your own LinkedIn account, your company page, or CRM.
Advertising to Business via LinkedIn
LinkedIn offers many different advertising options for business; sponsored content that appears in user feeds, sponsored InMail that’s delivered into user inboxes, text or dynamic ads that appear alongside the user feed, programmatic display ads using your own display marketing platform, and Elevate, which curates and distributes content to employees so they may contribute to your marketing and advertising efforts.
Text and dynamic ads are paid for using a PPC (pay per click) or CPM (cost per impression) system. You can also tailor these ads for mobile, leading them to posts in apps or other specific content.
LinkedIn sponsored content appears in user feeds you specifically target and they appear more often. If you are pitching a new blog post or product launch to C-level executives in the finance industry, your sponsored post or InMail will appear in the users you target. The targeting can be as broad or specific as you require.
If you already use a programmatic ad network for existing ads such as MRECs and banner ads, you can use LinkedIn as another plank in your overall content strategy, using LinkedIn’s own targeting methods.
LinkedIn advertising allows you to track conversions, generate leads, target ads based on your website demographics, and retarget and remarket to interested parties who might have clicked your ad but did not interact according to your goal. You can also achieve individual targeting by integrating your CRM such as Zoho or SalesForce.
The LinkedIn Advertising Advantage
Advertising to your business segment or market on LinkedIn makes more sense than not – four out of five business decision makers use LinkedIn on a regular basis and it’s recognised as the #1 platform for business lead generation.
LinkedIn can nurture already captured leads by taking advantage of their Lead Accelerator feature, which takes leads already following your company page or in your CRM and remarkets to them helping them make a decision to buy or hire your company.
LinkedIn conversion rates are among the highest in digital advertising; LinkedIn ads convert at a rate of 6.1% on average, compared to just 2.5% for Google ads. Using both in concert can help your business achieve more leads and sales without a larger spend.
Why Choose Ignite for LinkedIn Advertising
LinkedIn has many marketing and advertising features – it’s natural not to know where to start. Ignite helps businesses set up and manage their LinkedIn advertising, from strategy, creative, to ongoing management.
For almost a decade, we’ve worked with some of Australia’s biggest and most successful brands and businesses that market direct to other businesses. We believe businesses large, small, and in between can reach their professional audiences, generate leads, and increase sales using powerful LinkedIn advertising.
We use the latest in tracking and analytics software to ensure you gain the most engagement and most importantly, return on investment. Whether you are a small business or a large company operating across multiple countries, we have extensive client experience across Australia and the Asia-Pacific region.
5 Reasons to Partner with Ignite Search for Linkedin Advertising
- Turnkey Approach To Linkedin Advertising
- Extensive Linkedin Advertising Experience Across All Industries
- Accountable & Measurable Linkedin Advertising
- 100% Customised Linkedin Advertising
- Strong Focus on Improving Bottom Line With Linkedin Advertising
We keep you informed as much as you see fit throughout the entire process; you can opt to have content approved by you and your team at every step; or you can leave everything to us. Either way, you have total control over your tone, voice, and style, so it fits in with your brand and how you wish to communicate it to the wider world. Our mission is to ensure your message and your content works toward achieving your greater business goals.
Let’s Talk Business – LinkedIn Advertising with Ignite
Are you ready to market your business to one of the world’s most thriving professional platforms? To start generating leads and making connections, talk to Ignite Search today. We’ll take care of setup, creative, strategy, and everything your business needs to cut through to your customers and keep them engaged. Contact us today on 08 9467 9883.
Great service from Ignite Search worked alongside us and helped us get results
Ignite Search is a company you need on your team as a digital partner and I would have no hesitation recommending them to any company thinking of taking their digital marketing to the next level.
Cheech and his team are fantastic, they really took the time to learn about our company and showed real passion in delivering real results in a relatively short time. If you are looking for an SEO partner than look no further these guys will deliver.
The team at Ignite Search really knows SEO. They were able to come up with and execute a great strategy to improve our online presence.
In the short time frame they have produced excellent results. the Ignite Search has an excellent understanding of SEO and I wouldn't hesitate to recommend them to any business serious about increasing their online presence.
To all of the crew at Ignite a great big thank you. Your knowledge, efforts and assistance have been a huge benefit to all here at South West Removals & Storage. Our rankings across the board have increased over the period of your engagement, but more importantly, enquiry through our web page has increased tremendously over the same period.
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