Content Writing

When it comes to marketing and advertising your brand or business, content is what you say, and what you say is what you sell. On the web, there are three types of development – what the website looks like (design), how users interact with it (user experience) and what it says to your browsers (content.) Writing content is a crucial part of taking a prospective buyer or client down the journey of discovering your brand, trusting what you stand for, and eventually making a purchase.

What is Content Writing?

Content, especially written content, is everything you see or hear on the web. Content writing encompasses what one reads on web pages, blog posts, social media, and even web-based applications. Content writers gear content towards promoting a specific product or service, tailored to the needs and goals of the end client.

Content writing is also an integral part of a brand or business’ search engine optimisation (SEO) strategy. Our team have a thorough knowledge of SEO techniques (also known as “onsite” techniques) and persuasive language, so the content serves a dual function: that it’s picked up as relevant content by search engines and convinces your end user to not only discover more about your offering, but engage with your products or services.

What Types of Content Writing is there?

Ignite Search provides a service covering all facets of content writing.

Our content writers handle content such as:

  • Landing pages: for use in targeted campaigns using pay per click (PPC) advertising
  • Website content: all the text on a website, written in a user-friendly and SEO-friendly way
  • Blog posts: content to position your brand as a subject matter expert, or to communicate anything and everything related to your industry, niche, or community
  • Social media posts: short and engaging content for social media such as Twitter, Facebook, LinkedIn, Instagram; as well as an understanding of categorisation (hash tagging)
  • Electronic direct mail: content writers frequently repurpose or write original content for electronic direct mail (EDM) campaigns
  • Concepts: content writers can also develop concepts for other types of content such as infographics, video content, and interactive content

The Ignite content writing process is a turnkey process – from beginning to end, Ignite handles every facet of the writing and delivery to let you concentrate on what you do best. We conduct research, generate topics or ideas for your content, have our incredible content writers handle the content authoring, edit the content according to your preferences, and optimise the content for search engines. Once you approve, we can upload the content on to your website or social media, making the entire process seamless.

Why is Content Writing Important?

Professional content writing is a key part of your content marketing or advertising strategy, and achieves many key goals. More on-site content is beneficial for holding customer attention as more content means more opportunity for visitors to explore your information and brand offering. More content also means more content for Google and other search engines to index, which can increase your search engine ranking over time, especially if you are targeting niche keywords. Expanding your content offering also means greater opportunity to share content on social media and have it shared by others, increasing your authority and referral traffic. This all leads to greater exposure, more relevance, and increased sales.

Why Should You Pick Us as Your Content Writer?

Ignite Search uses industry leading content writers based all around Australia. We work with content writers who have decades of combined experience writing about industry niches in a variety of settings. Ignite Search not only facilitates the entire content writing process from idea generation to execution, but also formulates content based on a comprehensive content marketing strategy. Our writers and editors are experts in creating persuading and engaging content while also keeping SEO at the forefront of their writing.

5 Reasons to Partner with Ignite Search for Content Writing

  1. Turnkey Approach To Content Writing
  2. Extensive Content Writing Experience Across All Industries
  3. Accountable & Measurable Content Writing
  4. 100% Customised Content Writing
  5. Strong Focus on Improving Bottom Line With Content Writing

We keep you informed as much as you see fit throughout the entire process; you can opt to have content approved by you and your team at every step; or you can leave everything to us. Either way, you have total control over your tone, voice, and style, so it fits in with your brand and how you wish to communicate it to the wider world. Our mission is to ensure your message and your content works toward achieving your greater business goals.

Get Started With Content Writing

To gain the benefit of our decades of content writing experience, contact one of the friendly content writing experts at Ignite Search through our contact page and we’ll get in touch as soon as possible.

Speak With A Strategist!

How did you hear about us?

ServicesPartnershipsTraining & CoursesOther


Contact us to discuss your content writing needs!

Subscribe to the Weekly Wrap


To stay up to date with all of the latest digital marketing news and tips, subscribe to the Weekly Wrap.

Published every Wednesday, the Weekly Wrap newsletter contains 100% curated online marketing goodness.