Monthly Archives: March 2018

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The Weekly Wrap – 28th March 2018

Ignite Search Weekly Wrap – 28th March 2018 100% Curated SEO/Online Marketing Goodness Key Industry Updates: SEO: Google stops showing zero search results for time, calculations & conversions After only a week of experimenting with showing only a single answer, Google is putting that test on hold. SEO: Google News Initiative kicks off with Subscribe

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Dynamic vs Static URLs: Are Dynamic URLs Really That bad?

By Lydia Barley If you’re in the SEO industry, you would know of the age-old debate between static URLs and dynamic URLs. You would also know that dynamic URLs have quite a bad reputation, with many SEO specialists recommending avoiding dynamic URLs at all costs, to the point of rewriting them just for them to

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The Weekly Wrap – 21st March 2018

Ignite Search Weekly Wrap – 21st March 2018 100% Curated SEO/Online Marketing Goodness Key Industry Updates: SEO: Google search results page displays answer without any search results Who needs the ten blue links when you have the answer? Google is hiding the organic listings from some search results, showing answers without any additional search results

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How to Get Online Reviews and Manage Negative (or Fake!) Reviews

By Lydia Barley Online reviews have become a go-to for all consumers. With consumers checking online reviews before making a purchasing decision. Even when not actively seeking for a review, if one pops up it guides our purchasing decision; whether we are put off by a review that publicly shames the business or are enticed

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The Weekly Wrap – 14th March 2018

Ignite Search Weekly Wrap – 14th March 2018 100% Curated SEO/Online Marketing Goodness Key Industry Updates:  SEO: Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions per page by speeding up

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A/B Testing: The Key To Website Optimization and Email Marketing Success

By Lydia Barley With website design and email marketing there is always room for improvement, optimization and growth. However, it can be hard to find where exactly to make these changes. Rather than deciding how to design your website or marketing campaigns yourself, the people who should be designing them are your visitors. After all,

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The Weekly Wrap – 7th March 2018

Ignite Search Weekly Wrap – 7th March 2018 100% Curated SEO/Online Marketing Goodness Key Industry Updates:  SEO: Multifaceted featured snippets begin rolling out in Google search results Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries SEO: Bing has confirmed support for JSON-LD formatted Schema.org markup Bing has confirmed

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