Monthly Archives: February 2018

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The Weekly Wrap – 28th February 2018

Ignite Search Weekly Wrap – 28th February 2018 100% Curated SEO/Online Marketing Goodness Key Industry Updates:  SEO: Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed Google has released two new tools. One tool shows how a site stacks up against the competition on mobile. The other aims to

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The Ultimate Guide to Local Citations: Driving Your Local SEO Success

By Lydia Barley Local citation building is crucial for driving traffic and increasing search engine rankings. Hence why citation building should be included in a business’s or SEO agency’s marketing strategy. Many business owners however aren’t actually aware of local citations, and therefore exclude them from their marketing strategy. Leading to missed opportunities. Today we

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The Weekly Wrap – 21st February 2018

Ignite Search Weekly Wrap – 21st February 2018 100% Curated SEO/Online Marketing Goodness Key Industry Updates:  SEO: Google drops support for meta news keywords tag Google has dropped its support for the news meta keywords tag. Google introduced the new meta keywords tag specifically for news publishers back in 2012 and quietly stopped supporting it months ago. SEO:

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Structured data: What it is and Why You Should Implement It

By Lydia Barley What is structured data? Here’s how Google defines structured data: ‘Structured data is a standardized format for providing information about a page and classifying the page content.’ So, basically, the term structured data refers to information or code that has been formatted in a specific way so that search engines can understand

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The Weekly Wrap – 14th February 2018

Ignite Search Weekly Wrap – 14th February 2018 100% Curated SEO/Online Marketing Goodness Key Industry Updates:  SEO: Google launches new look for ‘people also search for’ search refinements Google has launched a new look and feel for the “people also search for” query refinement box. Google has been testing numerous designs of this feature over the years, including dynamic loading

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Social Proof: The Ultimate Tool to Increasing Conversion Rates

By Lydia Barley It’s no secret that consumers trust the opinions of others more than they trust advertising campaigns. This can cause frustration amongst marketers whose efforts just can’t match those of a fellow consumers opinion. What if I told you there is a way to utilise consumer opinions in your marketing efforts that can

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The Weekly Wrap – 7th February 2018

Ignite Search Weekly Wrap – 7th February 2018 100% Curated SEO/Online Marketing Goodness Key Industry Updates:  SEO: Google adds new SEO Audit category to Chrome’s Lighthouse extension Webmasters, web developers and SEOs are getting a new feature in the widely used website auditing tool Lighthouse. Google announced today the addition of an “SEO Audits” category to

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