Monthly Archives: October 2017

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The Weekly Wrap – 25th October 2017

Ignite Search Weekly Wrap – 25th October 2017 100% Curated SEO/Online Marketing Goodness Key Industry Updates:  SEO: Google Tag Manager Now Has A Native Scroll Depth Tracking Plugin Google Tag Manager has added a native scroll depth trigger tool to report scroll-tracking data in Google Analytics. According to Simo Ahava’s blog post on the new feature, the

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Content Marketing: Using Social Media To Generate Content Ideas.

By Airon Rodrigues As described in an earlier blog post, consistently generating content ideas can be difficult. According to Andrey Lipattsev, a Search Quality Senior Strategist at Google, Content is indeed one of the most important Google ranking factors. This is because search engines value high-quality, unique content, and having high-quality content leads to a better

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The Weekly Wrap – 18th October 2017

Ignite Search Weekly Wrap – 18th October 2017 100% Curated SEO/Online Marketing Goodness Key Industry Updates:  SEO: Google Tests New Desktop Sitelinks Format Google seems to be testing a new look and user interface for the sitelinks in the Google search results snippets. I had two different people from India send me screen shots on

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The Weekly Wrap – 11th October 2017

Ignite Search Weekly Wrap – 11th October 2017 100% Curated SEO/Online Marketing Goodness Key Industry Updates:  SEO: Google Search Algorithm & Ranking Update : October 7th – 9th Looks like we had a Google algorithm update over the weekend, starting probably late Friday, October 6th and rolling out over the weekend. Most took notice on

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The Importance Of HTTPS And The SEO Benefits That Follow

By Airon Rodrigues As announced in September, Chrome will soon mark non-secure pages containing password and credit card input fields as Not Secure in the URL bar. What does this mean for websites that are not HTTPS (Hypertext Transfer Protocol Secure), secure? Essentially, users who enter an unsecured website will be alerted with a “NOT SECURE” warning. Google is constantly encouraging website

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The Weekly Wrap – 4th October 2017

Ignite Search Weekly Wrap – 4th October 2017 100% Curated SEO/Online Marketing Goodness Key Industry Updates:  SEO: Google On Algorithm & Ranking Updates This Week: We’re Always Improving Our Search Results Starting around Tuesday of this week, we noticed Google algorithm and ranking shifts throughout the SEO industry and search results. There were significant chatter and the

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Landing Page Content: Important Factors To Consider

By Airon Rodrigues Writing content for a landing page is a fundamental piece in growing a website and achieving a high conversion rate. For a website to generate visitors, leads or sales, it needs optimised content that is going to convert users into customers. Whether the landing page is centered around selling a product or

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